Social Media Content
bp, a multinational oil and gas company, is recognised globally for its commitment to advancing energy solutions. With an emphasis on sustainable development, bp is dedicated to driving growth while creating a positive impact on society. As part of their mission to foster learning and development, bp introduced the 'Skills Accelerator' - an innovative e-learning experience designed to equip individuals with essential skills for the future.
Vertical Brands was approached by bp and its partners to conceptualise and execute a digital strategy to launch the social activation for Skills Accelerator. Recognising the unique nature of the e-learning platform, we knew that our approach needed to be equally innovative and forward-thinking.
We embarked on a strategic selection of social media platforms that would reach the intended audience most effectively. Recognising that different platforms offer distinct strengths, we carefully curated a diverse range of platforms that would ensure optimal reach and engagement.
Beyond platform selection, we were entrusted with the creative direction of the campaign. We developed a series of creative concepts that not only embodied bp’s brand identity but also underscored the innovative nature of the Skills Accelerator program.
The launch of the Skills Accelerator's social activation exceeded all expectations. The selection of social platforms and the implementation of a distinctive creative direction allowed us to drive significant engagement and register an impressive number of sign-ups for the e-learning experience.
Through our digital strategy, we positioned bp’s Skills Accelerator as a premier e-learning platform, amplifying bp’s commitment to developing skills for the future. The successful launch and the positive response from users underscored the effectiveness of our strategic approach, and affirmed the role of bp as a key player in promoting lifelong learning.