HOW WE WORK
Three principles behind every project
Creative, strategic and relentless. It is how we have grown brands from beauty to energy.
Creative
Work people stop for
Strategic
Every move tied to growth
Relentless
We test, learn and keep going
About
A senior team built for how marketing works now.
Why we exist
Marketing has changed more in the last few years than in the twenty before. Buyers ask AI what to choose, feeds reward fresh creative every week, and work that once needed whole departments now happens in hours. Yet most brands are still served by agencies built for a slower world, with strategy in one place, creative in another and performance somewhere else.
Vertical exists to close that gap. We are one senior team that treats brand, creative and performance as a single system, with AI built into how we plan, make and measure, and people accountable for every decision. Our job is simple: help ambitious brands grow faster, spend smarter and lead what comes next instead of reacting to it.
What makes us different
- 01
One team, not a relay
Strategy, creative and performance sit together, so ideas are built to perform and results feed straight back into the work. No hand-offs, no lost context and no finger-pointing between agencies.
- 02
Senior people on every account
You work directly with the people doing the work: experienced strategists, creatives and marketers, not a pitch team that disappears after the first meeting.
- 03
AI built in, people in charge
Our agents handle research, testing, reporting and first drafts at speed. Every recommendation is reviewed by our team before anything goes live.
- 04
Built to move fast
Ideas reach market in days rather than quarters. We test more, learn faster and put spend behind what works while it still matters.
- 05
Measured on growth
We judge our work by revenue, retention and lifetime value, reported in plain language, so you always know what is working and what we are doing next.
- 06
Partners, not suppliers
We work as an extension of your team, with clear plans, honest advice and the same ambition for your brand that you have.
AI has changed how people buy and how businesses grow.
Search becomes answers
Buyers ask AI what to choose and trust what it says. Discovery has moved from results pages into conversations.
Content becomes limitless
Anyone can now produce endless ads, posts and pages. Attention goes to the brands with a clear idea and the taste to back it.
Teams become leaner
Research, production and reporting that once needed whole departments now run on small teams working alongside agents.
Decisions become real-time
Data that used to arrive monthly now arrives by the hour, and the businesses that act on it the same day pull ahead.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
Trusted by ambitious brands
