Webflow websites that your brand deserves and your team can run.

Webflow is a visual website builder and hosting platform that lets designers create fully custom websites without writing traditional code, while still producing clean, standards-based HTML and CSS. It includes a flexible CMS, built-in hosting, SEO controls and an editor that lets marketing teams update content safely. Brands choose it because it combines design freedom with speed and ease of use, removing the plugin maintenance and security updates that come with many traditional platforms, and making it simple to launch new pages quickly.

A Webflow agency plans, designs, builds and supports websites on the platform. At Vertical that covers strategy, information architecture, copy, design, Webflow development, CMS structure, migrations, integrations, SEO, analytics and ongoing improvement. Because we also run brand, paid media, email and search, we design sites with the whole marketing system in mind. That means pages are built for the traffic they will receive, the leads they need to capture and the story your brand needs to tell. You work with one senior team from first sketch to ongoing growth.

Each has its place. WordPress is extremely flexible and has a vast plugin ecosystem, but that flexibility often brings maintenance, security updates and performance issues. Webflow offers a cleaner, more controlled environment with hosting, security and a visual editor included, which suits most marketing websites very well. WordPress can still be the better choice for highly complex functionality or very large content operations. We look at what your site needs to do and recommend the platform that fits, rather than defaulting to one.

Yes. We migrate sites from WordPress, Squarespace, Wix, HubSpot CMS and other platforms. We audit your existing content and rankings, decide what to keep, improve or retire, then rebuild the site in Webflow with a clean structure. Blog posts and other repeatable content can be imported into CMS collections, and every changed URL gets a proper redirect. After launch we monitor search performance closely, so any issues are caught and fixed quickly and your existing traffic is protected. Migration is also a chance to tidy up content that no longer earns its place.

Yes. Webflow gives you full control over page titles, meta descriptions, URLs, headings, alt text, canonical tags, redirects and structured data, along with fast hosting and automatically generated sitemaps. Its clean code helps search engines understand your pages. Rankings still depend on good content, sensible site structure and internal linking, which we plan from the start. We also structure content so it can be understood and cited by AI search tools, which matters more each year as search habits change.

Yes, and we design for that from the start. Webflow’s editor lets your team update text, images and CMS content without touching the design or structure, so pages stay on brand. We build reusable components and well-organised CMS collections, then provide training and simple documentation tailored to your site. Most clients manage day-to-day updates themselves and come to us for new templates, larger features or growth work, which keeps costs sensible and changes quick. If something breaks or confuses, we are on hand to help.

Yes. Webflow forms can send leads to HubSpot, Pipedrive, Salesforce and many other tools through native integrations, embedded forms, Zapier, Make or webhooks. We also connect analytics, tag management, cookie consent, booking tools, live chat and email platforms. The aim is for every enquiry to be captured with the right source and context, routed to the right person and measured properly, so you know which channels and pages are actually producing leads and revenue. We test every connection before launch, so nothing is lost in the first weeks.

Webflow has its own ecommerce features, which work well for brands with a modest catalogue that want complete design control. For larger catalogues, complex products, subscriptions or international selling, Shopify is usually the stronger choice. Some brands use both, with Webflow for content and brand storytelling and Shopify for the store. We will recommend the setup that fits your products, operations and growth plans, and we build on either platform so the advice is not shaped by what we happen to sell.

It depends on the size and complexity of the site. A focused marketing site with a handful of templates can be designed and built in a matter of weeks, while larger sites with extensive CMS content, migrations, multiple languages or complex integrations take longer. We agree a clear plan covering strategy, content, design, build, testing and launch, with regular check-ins along the way. Content readiness is often the biggest factor, so we help with copy and structure early on to keep the project moving.

Webflow charges for site plans based on the features and traffic your site needs, with separate workspace plans for the people who build and manage sites. Pricing changes from time to time, so we always check the current plans against your requirements before recommending one. In practice, hosting is usually a small part of the overall cost of a website. The bigger factors are the quality of the design, the build and the ongoing work that keeps the site improving.

Yes. Many clients keep working with us after launch on new pages, landing pages for campaigns, CMS updates, conversion testing, SEO and technical maintenance. Because we also run paid media, email and content, we can plan website changes around what is happening in the rest of your marketing, so new campaigns always have pages ready for them. You get a team that knows your site well and can move quickly, rather than having to brief someone new every time something needs to change.

Start with a conversation about your goals, your audience and what is and is not working with your current website. If you already have a site, we often begin with an audit of its structure, content, performance, search visibility and conversion. From there we propose a scope, approach and timeline that suit your team. Whether you need a full redesign, a migration to Webflow or ongoing help improving an existing site, we will tell you plainly what we think will make the biggest difference.