Show up on TikTok in a way people actually want to watch.

A TikTok Ads agency helps brands grow through paid advertising on TikTok. At Vertical that covers strategy, native video production, in-feed and Spark Ads campaigns, creator partnerships, audience and bidding strategy, tracking and reporting. Because TikTok moves quickly, we combine creative and media in one team, so ideas get tested, learned from and scaled without delays between separate suppliers.

Spark Ads let you boost organic TikTok posts, either from your own account or from creators with their permission, as paid ads. Because they keep the original post's profile, engagement and native feel, they often perform better than ads that look like traditional advertising. We use Spark Ads to scale the best creator and brand content, manage permissions and usage periods, and test them alongside other formats to find what works best for your goals.

We start from what people enjoy on the platform rather than repurposing ads made elsewhere. That means strong hooks in the first moments, real people, natural voices, clear demonstrations and formats that fit TikTok trends without chasing every one. Our creative team writes scripts, produces UGC-style and scripted content and works with creators. We test many ideas quickly, learn which hooks and messages hold attention and use that to shape the next round.

The right budget depends on your goals, margins and how much creative you can produce. TikTok's algorithm needs enough data to learn, and creative fatigues quickly, so budgets need to be matched by a steady supply of new videos. We usually recommend starting with a focused test, learning what works, then scaling spend where results support it. We agree clear goals at the start and adjust as we learn.

No. While TikTok is especially popular with younger people, its audience has broadened considerably across age groups and interests. Many brands find customers on TikTok they would not reach elsewhere. Whether it suits your brand depends on your products, audience and ability to create content that feels native. We look at your audience and category honestly and tell you whether TikTok is likely to be a good investment.

We set up the TikTok Pixel and Events API so campaigns have reliable conversion data, then compare TikTok's reporting with your own sales. Because TikTok often drives discovery that leads to purchases elsewhere, we also look at brand search, new customer data and how TikTok activity relates to overall sales. Reports are written in plain language and explain what is working, what is not and what we are testing next.

TikTok works best as part of a joined-up programme. Concepts that perform on TikTok often inform creative for Meta, YouTube Shorts and other channels, while email and customer data can improve TikTok targeting. TikTok can also lift brand search, so we plan it alongside search and social. Because the same team runs your wider marketing, insight flows between channels rather than staying in one platform.

The best first step is a conversation about your goals and where TikTok fits into your marketing today. From there we usually review your account, creative and tracking, then share a clear plan. Whether you are starting on TikTok or looking to grow an existing account, we will tell you plainly where we see the biggest opportunities.