Shopify stores that look considered, load quickly and sell more.

A Shopify agency designs, builds, improves and supports online stores on the Shopify platform. At Vertical that covers store audits, design, theme development, app selection and setup, migrations, conversion rate optimisation, tracking, product feeds and ongoing support. Because we also run email, paid media and creative, we connect the store to the rest of your marketing. That means the people building your store understand how traffic arrives, what customers need to see and how each change affects sales. You deal with one senior team rather than coordinating several suppliers.

It depends on your brand, budget and ambitions. A well-chosen premium theme, customised thoughtfully, can launch quickly and work very well for many brands. A custom design makes sense when your brand needs a distinctive experience, your products need unusual layouts or the theme is fighting what you want to do. We often take a middle path, building custom sections on a strong Online Store 2.0 foundation, which gives you a distinctive store that your team can still edit easily.

Timelines depend on scope. A store built on a customised theme with a straightforward catalogue can be ready in a matter of weeks, while a fully custom design, a complex catalogue or a migration with lots of data and integrations takes longer. We agree a clear plan up front covering discovery, design, development, content, testing and launch, and we keep you informed at each stage. Allowing time for proper testing before launch always pays off afterwards, because problems are far cheaper to fix before customers find them.

Yes. We migrate stores from WooCommerce, Magento, BigCommerce, Squarespace and other platforms. That includes products and variants, customers, order history where needed, content, and a complete set of URL redirects so search engines and returning visitors find the right pages. We map your data carefully, rebuild key integrations, test thoroughly before launch and monitor rankings and sales closely afterwards. A migration is also a good moment to improve design and conversion rather than copying the old store across. We plan the launch for a quieter trading period wherever possible.

We start with evidence: analytics, heatmaps, session recordings, customer feedback and an expert review of the store. That shows where shoppers hesitate or leave, whether it is unclear product information, slow pages, awkward navigation or friction at checkout. We prioritise the biggest opportunities, form clear hypotheses and test changes properly where traffic allows. Improvements that work are kept and built upon. It is steady, methodical work, and it compounds over time into a store that sells noticeably better. We share what we learn, so your team understands why each change was made.

It depends on what your store needs, and we always aim for fewer, better apps. Common choices include Klaviyo for email and SMS, a reviews platform, site search, subscriptions for replenishable products and loyalty or referral tools. Every app adds code, cost and complexity, so we review what you already have, remove anything redundant and make sure each remaining app is configured properly. A lean app stack keeps your store faster and easier to maintain, and it reduces the monthly subscriptions quietly adding up in the background.

Shopify gives you a solid technical foundation for search, including clean URLs, automatic sitemaps, editable titles and descriptions and fast global hosting. Strong rankings still depend on how the store is set up. We pay attention to site structure, collection and product page content, internal linking, structured data, image optimisation and page speed. During migrations we handle redirects carefully to protect existing rankings. We can also connect your store to our wider search and AI search work, so products are easier to find wherever customers look.

Yes. Shopify Plus suits higher-volume brands that need more control, including checkout customisation through checkout extensibility, automation with Shopify Flow, B2B features, multiple expansion stores and access to additional APIs. We help brands decide whether Plus is worth it for their stage, plan the move and make full use of its features once they upgrade. For many growing brands standard Shopify plans are more than enough, and we will tell you honestly which suits you. The decision should follow your needs, not the other way round.

We configure GA4 with proper ecommerce events, connect Meta, Google Ads and other ad platforms through Shopify’s customer events and official channels, and add server-side tracking where it improves accuracy. We check that purchases, revenue and key actions are recorded consistently, that consent is handled correctly and that product feeds for Google and Meta are clean. Reliable tracking matters because it shapes how ad platforms bid and how confidently you can make decisions. We document the setup so your team knows exactly what is being measured and where.

Shopify and Klaviyo integrate closely. Customer, product and order data flows from your store into Klaviyo, powering abandoned cart and browse flows, product recommendations, segmentation and revenue reporting. As a Klaviyo Gold Partner we make sure the integration is set up correctly, including catalogue feeds, consent syncing and any custom events you need. The result is email and SMS that reflect what each customer has viewed and bought, which is where much of a store’s repeat revenue comes from. Email and store changes are then planned together.

Yes. Most of our Shopify clients stay with us after launch for ongoing development, conversion work and marketing. That can include new sections and landing pages, app updates, performance checks, seasonal campaigns, testing programmes and help whenever something needs fixing. Because we also run channels such as email and paid media, we can plan store changes around upcoming campaigns, so the site is ready for the traffic before it arrives rather than catching up afterwards. You always know who to call and what is being worked on.

Start with a conversation about your brand, your goals and where your store is today. If you already run Shopify, we usually begin with an audit covering design, speed, apps, conversion, tracking and marketing, then share a prioritised plan. If you are launching or migrating, we scope the project, agree the approach and set a realistic timeline. Either way, we will tell you plainly where we see the biggest opportunities and what it will take to realise them, whether you work with us on everything or on one project.