Grow on Amazon with advertising and listings that work together.

An Amazon Ads agency plans and manages your advertising on Amazon, and often improves the listings and content those ads point to. At Vertical that covers account audits, strategy, Sponsored Products, Sponsored Brands and Sponsored Display campaigns, keyword research, bid and budget management, listing optimisation, A+ content, Brand Store design and reporting. The aim is profitable growth, managed by a senior team that also understands how Amazon fits into your wider marketing.

Sponsored Products promote individual products in search results and on product pages, and usually drive most advertising sales. Sponsored Brands show your logo, a headline and several products or a video at the top of search results, helping build brand awareness and protect branded searches. Sponsored Display reaches shoppers based on their interests and browsing, both on and off Amazon, and is often used for retargeting. Most brands benefit from a combination, balanced according to their goals and catalogue.

ACoS, or advertising cost of sale, is your Amazon advertising spend divided by the sales those ads generate. A lower ACoS means ads are more efficient, but the right target depends on your margins and goals. Launching a new product or growing market share may justify a higher ACoS, while mature products may need tighter efficiency. We also look at total advertising cost of sale, which compares ad spend with all sales, because advertising often lifts organic sales too.

We review titles, bullet points, descriptions, backend search terms, images and A+ content against what shoppers search for and need to know. Listings are rewritten to be clear, accurate and easy to scan, with keywords used naturally. Our creative team improves images and A+ modules to answer common questions and show products in use. Better listings improve conversion rates, which makes every pound spent on advertising work harder.

Sponsored Products is available to many sellers without Brand Registry, but Sponsored Brands, many Sponsored Display options, A+ content and Brand Stores generally require it. Brand Registry also gives you more control over your listings and tools to protect your brand. If you own a registered trademark and sell your own products, we usually recommend enrolling, and we can help you understand the process and what it makes possible.

Yes, and it is usually where we start. We review campaign structure, targeting, search terms, negative keywords, bids, budgets, product coverage, listing quality and how advertising relates to total sales. We look for wasted spend, missed opportunities and products being held back by weak listings. You get a clear, prioritised plan, whether you then work with us or continue with your own team.

Advertising can start bringing in sales quickly, particularly for products with existing reviews and strong listings. However, campaigns improve over the first few months as we gather search term data, refine targeting and bids and improve listings. New product launches take longer, because they need to build reviews and sales history. We agree goals at the start and report progress regularly so you can see what is changing.

Yes. We work with brands selling through Seller Central as third-party sellers and those supplying Amazon through Vendor Central. The advertising tools are largely similar, but there are differences in reporting, content management and how pricing and stock are handled. We adapt our approach to your setup and are clear about what we can manage directly and where your own team or other partners need to be involved.

Yes. Our creative team designs Brand Stores that showcase your range clearly, tell your brand story and make it easy for shoppers to browse by category, need or collection. A good Store gives Sponsored Brands campaigns a strong destination and helps shoppers explore beyond a single product. We keep it updated with new launches, seasonal promotions and bestsellers.

Amazon rarely works in isolation. Paid social, search and email can all drive shoppers to Amazon, and Amazon search data reveals useful insight about how customers describe and compare products. We plan Amazon alongside your direct-to-consumer site and other channels, so pricing, messaging and promotions stay consistent and each channel supports the others rather than competing for the same customers.

We report on advertising spend, attributed sales, ACoS, total advertising cost of sale, organic sales trends and profitability by product where data allows. Reports are written in plain language and explain what changed, why and what we are doing next. We focus on whether Amazon is growing profitably for your business, not just on how efficient individual campaigns look.

The best first step is a conversation about your goals and how Amazon fits into your business today. From there we usually audit your advertising and listings and share a prioritised plan, then agree a scope that suits your team. Whether you need full Amazon advertising management or help with listings, creative or a product launch, we will tell you plainly where we see the biggest opportunities.