The Meta ads agency that lets creative find your customers.

A Meta ads agency plans, creates and manages advertising across Facebook, Instagram, Messenger, Threads and the Audience Network. At Vertical that covers account audits, strategy, creative production, campaign structure, audience and signal setup, Conversions API, creative testing, budget management and reporting. Because our creative and media teams work together, you get a steady supply of new ads and a clear view of what is working, all managed by senior people who also understand your wider marketing.

Effectively yes. Facebook Ads became Meta Ads when the company renamed itself, and Facebook and Instagram advertising now run from the same Ads Manager and the same campaigns. Agencies that call themselves a Facebook ads agency, an Instagram ads agency or a Meta ads agency are usually describing the same service. At Vertical we run both platforms together, choosing placements across Facebook, Instagram, Reels, Stories and Messenger based on where your customers respond.

Yes. Vertical is a UK Meta ads agency based at Battersea Power Station in London, running Facebook and Instagram advertising for brands across the UK as well as clients in Europe and the US. That means we know the UK auction, the UK retail calendar from Black Friday to January sales, and the UK advertising rules your ads need to follow, and we are available in your working hours.

Most agencies charge a monthly management fee that scales with ad spend, often with a separate budget for creative production. Our Meta ads management typically starts from £3,500 a month for accounts spending up to around £20,000 a month in media, with creative scoped alongside it, and fees step up as spend grows. We will always estimate what the account can return before talking about fees, so you can judge the investment against new customers and revenue.

The right budget depends on your goals, margins, average order value and how quickly you want to grow. Meta’s delivery system needs enough conversions to learn effectively, so very small budgets spread across many campaigns tend to struggle. We look at your current data and what a new customer is worth to you, then recommend a starting budget and a plan for scaling. As results build, we increase spend carefully where the numbers support it.

A Meta ads consultant or freelancer can work well for an audit or a short project. A Meta ads agency makes more sense when you need creative produced continuously, because on Meta today the account is only as good as the volume and quality of ads going into it. Vertical offers both: a senior Meta ads specialist for audits and consulting, or full management where our creative and media teams run the account together.

Advantage+ is Meta’s suite of automated campaign options, including Advantage+ shopping and sales campaigns, which use machine learning to handle targeting, placements and creative combinations with less manual control. It often performs well for ecommerce brands with strong conversion data and plenty of creative. It is not right for every situation, so we decide when to use it based on your goals, test it against other setups and keep a close eye on how it treats new versus existing customers.

With broad targeting now the norm, creative does much of the targeting work on Meta. Different ads naturally attract different people, so a varied, high-quality creative mix helps the algorithm find new audiences. Creative also fatigues as people see it repeatedly. That is why we produce a steady flow of new concepts, hooks and formats, test them methodically and feed what we learn into the next round. Strong creative is usually the single biggest lever on Meta performance.

The Conversions API sends events such as purchases and leads directly from your server to Meta, alongside the browser pixel. Browser restrictions and ad blockers mean the pixel alone often misses conversions. Using both, with proper deduplication, gives Meta more complete data, which supports better optimisation and more reliable reporting. For most brands spending meaningfully on Meta, it is an important part of the setup, and we configure it as part of a wider tracking plan.

Yes. Our creative team produces static images, video, carousels, motion graphics and UGC-style content made for Facebook and Instagram placements, including Stories and Reels. We write the copy and headlines too. Briefs are built from performance data, customer reviews and research, and we can work with creators for UGC. Having creative and media in one team means new ideas get into testing quickly and learnings feed straight back into production.

Meta uses its own attribution settings, which can include view-through conversions and credit for sales also claimed by other channels. Shopify records actual orders, and Google Analytics sees only what tracking and consent allow. Each view is partly right. We reconcile Meta’s numbers with your sales data, look at new customer trends and use lift testing where suitable, so budget decisions rest on an honest view of what Meta adds.

Campaigns can start delivering sales soon after launch, but Meta’s system needs time and data to learn, and creative testing takes several rounds to reveal what works best. Most accounts improve steadily over the first few months as we find winning concepts, refine structure and improve tracking. We agree clear goals at the start and report regularly, so you can see progress and understand what is driving it.

Yes, and it is usually where we start. Our Meta ads audit reviews pixel and Conversions API setup, event quality, campaign structure, budgets, audiences, creative mix, testing approach, frequency and fatigue, and how reported results compare with your sales data. We identify what is holding performance back and share a clear, prioritised plan, whether you then work with us or take it forward with your own team.

Yes. Alongside ecommerce brands, we run Meta campaigns for businesses that need leads, enquiries or bookings. Lead generation needs particular care with forms, qualification and follow-up, so we connect Meta with your CRM where possible and optimise towards leads that turn into customers rather than simply the cheapest form fills. Email and sales follow-up are planned alongside the ads so good leads are not lost.

Look for a Meta ads agency that produces creative in-house, can show you new customer and revenue results rather than ROAS screenshots, sets up Conversions API as standard and will tell you honestly when Meta is not the right channel. Ask who will run your account day to day and how often creative is refreshed. A good agency will start with an audit and be specific about where the growth is.

The best first step is a conversation about your goals and how Meta fits into your marketing today. From there we usually audit your account and tracking, review your creative and share a prioritised plan, then agree a scope that suits your team. Whether you need a full Meta ads partner for creative and media or help with a specific challenge, we will tell you plainly where we see the biggest opportunities.