eLearning
Shaping the future of learning.
From first click to graduation
We look after the whole student journey, so the marketing that brings people in and the platform that teaches them work as one.
Attract
Paid campaigns and content that reach the right learners at the right moment.
Enrol
Webinars, lead magnets and sales funnels that turn interest into enrolments.
Nurture
Email sequences that build trust before launch and keep students engaged after.
Deliver
Course platforms and student support set up to give learners a great experience.
A growth engine for education businesses
Launch Strategy
Every successful course business needs a clear offer, the right price and a launch plan. We shape the proposition, plan evergreen and live launches, and set targets for leads, conversion and revenue.
An agent for your next launch
Our agentic system connects your ad accounts, funnel pages, email platform and course platform, so you can see the whole student journey in one place.
It spots where people drop off and drafts improvements, and our team decides what to test, so every launch learns from the last.
Ask about your launch
Why education businesses choose Vertical
We have helped course creators and education providers build acquisition engines that scale, from medical aesthetics training to spiritual learning.
Proven results
Thousands of leads per webinar for Aesthetic Intelligence and over 14,000 students for Linda Rauch.
Full funnel
Brand, site, funnels, ads, email and platforms planned together.
Platform expertise
Hands-on experience with Thinkific, Teachable and leading email platforms.
Launch experience
Live, evergreen and hybrid launches planned and run end to end.
AI built in
Agents analyse funnels and draft improvements between every launch.
Student focused
We care about completion and satisfaction, not just enrolments.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
eLearning marketing questions, answered
How do you market an online course?
Successful online courses combine a clear offer, a reliable way to attract interested learners and a funnel that builds trust before asking for the sale. That usually means paid social and search, a lead magnet or webinar, an email sequence and a well-designed sales page. We plan and run each part together and measure the journey end to end.
Do webinars still work for selling courses?
Yes, when they are done well. Webinars let prospective students experience your teaching before they buy, which is especially valuable for higher-priced programmes. Aesthetic Intelligence generated over 3,000 leads per webinar with a full-funnel system we built.
Which course platforms do you work with?
We work most often with Thinkific and Teachable, and we can advise on other learning platforms depending on your needs. We help with setup, migration, integrations, payments and the student experience.
Can you help us move from one-off launches to evergreen sales?
Yes. Many education businesses rely on intensive launches. We help add evergreen funnels that sell consistently between launches, while keeping live cohorts for the energy and urgency they bring.
How do you measure success?
We track cost per lead, webinar attendance, conversion to enrolment, revenue per student, completion and refunds. Together they show whether growth is healthy and where the funnel can improve.
Do you work with individual course creators?
Yes, as well as established education companies. Linda Rauch, a psychic medium and tarot reader, grew to over 14,000 students with our help. We tailor the approach to your size and ambitions.
Can you help with B2B or professional training?
Yes. Professional and accredited training often has longer decision cycles and employer involvement. We adapt funnels, content and CRM to suit, as we did for medical aesthetics training provider Aesthetic Intelligence.
How do we get started?
Start with a conversation about your courses, audience and goals. We usually review your current funnel and numbers, then recommend the steps most likely to grow enrolments.
