Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI.
Overview
Aesthetic Intelligence is a leading provider of medical aesthetics education, known for its training programmes and comprehensive support for practitioners. They approached Vertical to build and establish their brand presence across digital channels, drive lead generation for their webinar and course offerings, and position themselves as the go-to authority in the medical aesthetics training space.
With a competitive category, evolving audience expectations and a content-intensive product, they needed a partner who could bring strategic clarity, strong creative identity and a proven system for turning attention into registrations and registrations into revenue.
The Audience
Aesthetic Intelligence's audience is made up of medical practitioners — doctors, nurses, dentists and clinicians — looking to expand into or upskill within non-surgical aesthetics. These are professionals seeking credible, comprehensive training from a trusted authority, often at a pivotal career stage.
Reaching them meant standing out in a crowded eLearning landscape where trust, authority and production quality matter. Campaigns were built to attract practitioners through high-value webinar content, then nurture them toward paid course enrolment through structured email sequences and retargeting.
The Challenge
Aesthetic Intelligence had a strong educational product but needed to scale lead generation and establish a distinctive brand identity in a competitive medical eLearning market. Webinar registrations needed to grow significantly, but not at the expense of lead quality or return on investment.
The challenge was twofold: build a brand presence that positioned Aesthetic Intelligence as both educator and industry destination, while creating a repeatable, full-funnel acquisition system that could generate thousands of leads per event at a sustainable cost.
Involvement
To meet this challenge, we developed and deployed our Webinar Growth Model — a proven system for generating leads at scale via webinar-based funnels that positioned Aesthetic Intelligence as both educator and destination in the market. Our work spanned:
- Brand design including logo, creative assets and colour palette
- Digital marketing strategy across acquisition and conversion
- Creative development including static, photo and video assets
- Copywriting and messaging tailored to a medical professional audience
- Landing page development optimised for webinar registration
- Email marketing and automation to nurture leads through to enrolment
- Paid social campaign management across Meta platforms
- Performance tracking and ongoing optimisation
The result was full-funnel execution delivered at speed, with a cohesive creative and strategic identity running across every touchpoint — from first ad impression through to course sign-up.
The Outcome
The Webinar Growth Model delivered standout results across every key metric:
- 3,000+
- Leads per webinar
- 20,000+
- Email registrations
- 3,200%
- Return on investment
- +95%
- Email engagement
The webinar model became a proven, repeatable acquisition system — generating thousands of qualified leads at a cost that scaled with sustainable returns. Through the strength of the strategy and creative, Aesthetic Intelligence established itself as a leader in the medical aesthetics education space, with a high-performing digital system ready to scale further.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
