Coming soon
Agentic Marketing Platform

Your marketing, run by agents and directed by people.

Start a project
See the work

Every Vertical client account runs on our agentic marketing platform. It connects the tools your marketing already depends on, watches performance day and night, and does the research, analysis and drafting that used to fill a team's week. Our specialists, and yours, decide what goes live. It is the operating model behind our AI marketing agency.

Start a project

What the platform does

Agents handle the repetitive, data-heavy work across every channel, so people can spend their time on strategy, creative and customers.

Monitor

Performance watched around the clock, with changes flagged the moment they matter.

  • Campaign health checks
  • Spend and pacing alerts
  • Creative fatigue detection
  • Tracking and tag checks

Analyse

Data from every platform brought together and explained in plain language.

  • Cross-channel reporting
  • Customer and cohort analysis
  • Attribution views
  • Weekly and monthly reports

Create

Briefs, variations and copy drafted at speed and checked against your brand guidelines.

  • Creative briefs
  • Ad and email variations
  • Product copy
  • Landing page drafts

Act

Recommended changes prepared for approval, then carried out within agreed limits.

  • Budget recommendations
  • Audience and bid changes
  • Campaign builds
  • Approval workflows

Connects to the tools you already use

Google AdsMeta AdsTikTok AdsLinkedIn AdsAmazon AdsShopifyKlaviyoHubSpot

How the agents work together

Orchestration

A coordinating layer assigns each task to the right agent, shares context between them and keeps a record of everything they do, so the system behaves like one team rather than a collection of separate tools.

Ask your marketing anything

Anyone on the team can ask a question in plain language and get an answer drawn from live data across every connected platform.

Answers show where the numbers came from, and recommendations always come with the reasoning, so people can judge them quickly and with confidence.

You
What changed this week?
Paid social held its cost per acquisition while search costs rose on two brand terms after a competitor started bidding. I have drafted a response for the search team and flagged it for approval.
You
And email?
The welcome flow is converting better since last week’s change to the second email. I have prepared a short summary for the Monday meeting.
Ask your marketing platform

From connection to compounding results

  1. 01

    Connect

    We link your ad accounts, analytics, CRM, store and email platform, with access set to exactly what each agent needs.

  2. 02

    Configure

    We agree goals, guardrails and approval rules with your team, and tune the agents to your brand and ways of working.

  3. 03

    Run

    Agents monitor, analyse and prepare work every day, while people review, approve and focus on the decisions that matter.

  4. 04

    Improve

    We review results regularly, refine the agents and add new workflows as the business and the technology move on.

See how our clients are changing their businesses

View our work
FaceGym
50% more purchases, 41% more bookings
View case study
Canagan
900% email revenue growth
View case study
Tribal
74.3% more conversion value
View case study
McAdams
148% more email revenue
View case study
Decant Group
477% more leads
View case study
Moskovskaya
5,560% follower growth, 550% ROAS
View case study
Elit Vodka
New identity, 400% more engagement
View case study
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
View case study
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

About us

Agentic marketing platform questions, answered

What is an agentic marketing platform?

It is a system of AI agents that can carry out multi-step marketing work with a degree of independence: gathering data, analysing it, preparing changes and reporting back. Unlike a single chatbot or reporting tool, the agents work across your ad platforms, analytics, CRM and store, and they hand their work to people for approval wherever the stakes are higher.

Who is the platform for?

It powers every Vertical client account, whether we run your marketing as an agency, advise you as consultants or build AI into your own team. Many clients use it alongside their in-house marketers, who get faster answers and better-prepared recommendations as a result.

Does it make changes without asking?

Only within limits you agree. Low-risk tasks such as pulling reports or flagging issues can run automatically. Anything that spends budget, publishes content or contacts customers waits for a person to approve it, and every action is logged.

Which tools does it connect to?

We regularly connect Google Ads, Meta, TikTok, LinkedIn, Amazon Ads, Google Analytics, Shopify, Klaviyo and HubSpot, among others. Where a platform has an API, we can usually integrate with it.

How is our data handled?

Access is limited to what each agent needs, data stays within agreed regions and providers, and we work within UK GDPR and your own security requirements. We document how data flows through the system so you always know what is connected and why.

How is this different from AI features in our existing tools?

Most tools now include AI features, but each one only sees its own data. The platform works across all of them, so it can spot connections between channels, explain results in context and prepare recommendations that take the whole picture into account.

How long does it take to get started?

Connecting the core platforms and configuring the first workflows usually takes a few weeks. We start with the workflows that deliver clear value quickly, such as monitoring and reporting, then add more as the team builds confidence.

How do we find out more?

Start with a conversation about your goals and current marketing setup. We can show you how the platform would work with your tools and suggest where it would make the biggest difference first.

Bring us the ambition. We’ll build the system behind it.

Start a project