Reach the right decision makers with advertising worth their attention.

A LinkedIn Ads agency plans, creates and manages advertising on LinkedIn, usually for business-to-business companies. At Vertical that covers account audits, strategy, audience building, campaign structure, creative and copy, lead generation forms, account-based campaigns, conversion tracking, CRM integration, budget management and reporting. We focus on reaching the right companies and decision makers and turning their interest into qualified pipeline, working alongside your sales team.

LinkedIn usually costs more per click than other platforms, but it offers targeting by company, job function, seniority and industry that few other channels can match. For many B2B businesses, especially those with high-value deals, that precision is worth paying for. The key is judging results on qualified leads and pipeline rather than cost per click. We help you assess whether LinkedIn suits your market and deal size before committing significant budget.

The right budget depends on the size of your target audience, your deal values, sales cycle and goals. LinkedIn needs enough spend for campaigns to deliver consistently and for results to become meaningful, so very small budgets spread too thinly tend to struggle. We look at your audience size and what a qualified opportunity is worth, then recommend a starting budget focused on a few well defined campaigns, scaling as results prove themselves.

We choose formats based on the goal. Single image and video ads work well for awareness, document ads are effective for sharing useful content such as guides and research, thought leader ads promote posts from your people, conversation ads support more direct offers, and lead gen forms make it easy to capture details. Most programmes combine several formats across the buying journey, tested to find what resonates with your audience.

Lead gen forms let people submit their details without leaving LinkedIn, with fields pre-filled from their profile. That makes them convenient and often increases the number of leads. However, ease of submission can also mean lower intent, so we design forms carefully, offer content worth exchanging details for and connect forms to your CRM. We then judge success on how many leads become qualified opportunities, not just form completions.

Account-based marketing focuses effort on a defined list of target companies rather than a broad audience. On LinkedIn, you can upload company lists and reach people within those organisations by role and seniority. We coordinate these campaigns with your sales team's outreach and email, so priority accounts hear consistent, relevant messages across channels. We also report on engagement by account, helping sales understand which companies are warming up.

We set up the LinkedIn Insight Tag and conversion tracking on your site, and connect lead gen forms and site enquiries to your CRM wherever possible. That lets us follow leads beyond the form, into qualification, opportunities and closed revenue. Because B2B sales cycles are often long, we also track leading indicators such as engagement from target accounts. Reports explain what LinkedIn is contributing in plain language.

Yes. Our team writes copy and designs image ads, carousels, document ads and videos made for LinkedIn. B2B audiences respond to content that is useful, specific and credible, so we focus on insight, clear points of view and genuine proof rather than generic claims. We can also help your leaders build visibility through thought leader ads, using posts written in their own voice.

The best results come when marketing and sales work from the same plan. We agree target accounts, ideal customer profiles and lead definitions with your sales team, share engagement insight and make sure leads reach the right people quickly. Campaigns can be timed to support outreach, events and launches. Regular feedback from sales on lead quality helps us refine targeting and messaging over time.

Yes, and it is often where we start. We review campaign structure, audiences, targeting settings, formats, creative, bidding, budgets, tracking and how leads reach your CRM. We look at which campaigns produce qualified pipeline and where budget is being spent without results. You get a clear, prioritised plan you can act on with us or with your own team.

LinkedIn works best alongside other channels. Search captures people actively looking for solutions, email nurtures leads over longer sales cycles and cold outreach can be coordinated with ads to target accounts. Insight from LinkedIn, such as which roles and messages respond best, informs all of these. Because the same team runs your wider marketing, we plan LinkedIn as one part of a connected B2B programme.

The best first step is a conversation about your ideal customers, sales process and goals. From there we usually review your LinkedIn account, tracking and CRM setup, then share a prioritised plan covering audiences, creative and measurement. Whether you are new to LinkedIn Ads or looking to improve an existing programme, we will tell you plainly where we see the biggest opportunities.