Which online course platform should I use?
The right platform depends on how you teach, who your learners are and how you plan to grow. Thinkific and Teachable are popular choices for course creators because they combine course hosting, sales pages, checkout and learner management in one place, each with its own strengths in design flexibility, pricing models, community features and integrations. Some businesses need a dedicated learning management system or a custom site instead. We help you compare options against your plans before you commit, so you are not forced into a costly migration later.
Can you help us move to a new course platform?
Yes. We help plan and manage migrations between course platforms, including moving course content, learner accounts and enrolments where the platforms allow, rebuilding sales pages and checkout, and reconnecting email, analytics and payment tools. We plan the switch carefully so existing learners keep access and are told what is changing. A migration is also a good chance to improve course structure and onboarding rather than simply copying everything across.
How do you market an online course?
We start by making sure the offer is clear and the audience is well defined, because the best marketing cannot fix a vague promise. From there we build a journey that usually combines useful free content, a lead magnet such as a mini course or webinar, email nurturing and targeted paid campaigns. We test messages, formats and offers, measure against real enrolments rather than clicks and keep improving. Launches and evergreen funnels each have their place, and we help you choose the right mix.
What is the difference between a launch and an evergreen funnel?
A launch opens enrolment for a limited period, often with a build-up of free content, webinars and email, which creates a clear moment for people to decide. An evergreen funnel is always open, with people moving through a set sequence of content and emails whenever they join. Launches can bring concentrated bursts of enrolments, while evergreen funnels provide steadier, more predictable growth. Many course businesses use both, and we help you design each one around your audience and capacity.
How can we improve course completion rates?
Completion improves when learners know what to expect, feel early progress and get support when they stall. We look at course structure, lesson length, onboarding emails, reminders, community features and where learners drop out in your platform data. Small changes such as clearer first steps, shorter lessons, progress check-ins and practical milestones often help. Better completion matters commercially too, because learners who finish are more likely to recommend you and buy your next course.
Do you work with corporate training and B2B eLearning businesses?
Yes. Alongside course creators selling directly to individuals, we work with businesses selling training to teams and organisations. The marketing is different, often involving LinkedIn, account-based campaigns, longer sales cycles and content that speaks to managers and buyers as well as learners. We adapt the approach accordingly, combining platform setup, lead generation and nurturing so your sales team receives better conversations.
Can you run paid ads for our online courses?
Yes. We run paid campaigns on Meta, Google, YouTube, LinkedIn and TikTok where they suit your audience. Course advertising works best when ads lead into a considered journey, such as a free lesson, webinar or guide followed by email nurturing, rather than straight to a sales page. We measure campaigns against enrolments and revenue, and we use what we learn in ads to improve your sales pages and emails too.
How do you use email for course businesses?
Email is often the most valuable channel for course businesses. We build nurture sequences for new leads, launch and enrolment campaigns, welcome and onboarding emails for new learners, progress reminders and post-course sequences that encourage reviews, referrals and further purchases. Segmenting by interest and behaviour means people receive messages that match where they are, which helps both sales and learner experience.
Can you design our course sales pages?
Yes. Our creative and web teams design sales pages that explain what learners will achieve, who the course is for, how it works and why your teaching is worth trusting. We use clear structure, honest proof such as genuine learner feedback, and video where it helps. Pages are built to load quickly, work well on mobile and be easy to test, so we can keep improving them based on real behaviour.
How does AI fit into your work with course creators?
We use AI agents to analyse enrolment, email and learner progress data, spot where people drop off and draft emails, page ideas and campaign plans quickly. That gives more time to focus on strategy and creative quality. AI does not replace your expertise or voice. Our team reviews everything before it reaches learners, and we make sure content always reflects how you actually teach.
How do we get started?
The best first step is a conversation about your courses, your audience and where you want the business to go. From there we usually review your platform setup, funnels and marketing, then share a clear, prioritised plan. Whether you are launching your first course, moving platforms or looking to grow an established learning business, we will tell you plainly where we see the biggest opportunities.