Learning Platforms

Build and grow an online learning business people genuinely value.

Great courses deserve to be found, bought and finished. We help course creators, educators and eLearning businesses build on platforms such as Thinkific and Teachable, then grow with the same brand, creative and performance work we bring to every client. From course structure and checkout to funnels, email and paid media, we connect the whole journey so more learners enrol and more of them stay.

Every part of your learning business, working together

Learning business strategy

We start with your audience, your expertise and how you want the business to grow. Together we shape the offer, pricing and course structure, then plan the marketing that will bring the right learners to it.

An AI agent for your learning business

Every learning business we support comes with an agent that reads your course, sales and email data together. Ask where learners drop off, which funnels bring the best students or what to promote next, and get a clear answer from your own numbers.

It drafts emails, landing page ideas and campaign plans at speed. Our team reviews everything before it reaches your learners or your platform, so nothing goes live without someone who understands your teaching checking it first.

You
Where are people dropping out of our main course?
Many learners stall after the first practical module. I have drafted a short check-in email and a suggestion to split that lesson into smaller steps, ready for your review.
You
Which lead magnet brings the best students?
People who join from the free mini course enrol more often than webinar sign-ups. I have outlined how we could give it more prominence on the site.
Ask about your courses and enrolments

Why course creators grow with Vertical

Building a course is one skill and growing a learning business is another. We bring the marketing, creative and platform knowledge to help with both.

Platform know-how

We understand how course platforms work, what they do well and how to connect them with the rest of your marketing stack.

Full-funnel thinking

Awareness, lead capture, sales, onboarding and completion are planned as one journey rather than separate projects.

Creative that teaches

We help show the value of your expertise through clear sales pages, trailers and content that reflect how you actually teach.

Joined-up channels

Email, paid media and organic content share audiences and insight, so each channel helps the others perform better.

AI with human judgement

Agents analyse enrolments and learner progress and draft ideas quickly. Our team decides what goes live and keeps it true to your voice.

Learner outcomes in view

We care about completion and satisfaction as well as sales, because happy learners are the foundation of lasting growth.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

Learning platform questions, answered

Which online course platform should I use?

The right platform depends on how you teach, who your learners are and how you plan to grow. Thinkific and Teachable are popular choices for course creators because they combine course hosting, sales pages, checkout and learner management in one place, each with its own strengths in design flexibility, pricing models, community features and integrations. Some businesses need a dedicated learning management system or a custom site instead. We help you compare options against your plans before you commit, so you are not forced into a costly migration later.

Can you help us move to a new course platform?

Yes. We help plan and manage migrations between course platforms, including moving course content, learner accounts and enrolments where the platforms allow, rebuilding sales pages and checkout, and reconnecting email, analytics and payment tools. We plan the switch carefully so existing learners keep access and are told what is changing. A migration is also a good chance to improve course structure and onboarding rather than simply copying everything across.

How do you market an online course?

We start by making sure the offer is clear and the audience is well defined, because the best marketing cannot fix a vague promise. From there we build a journey that usually combines useful free content, a lead magnet such as a mini course or webinar, email nurturing and targeted paid campaigns. We test messages, formats and offers, measure against real enrolments rather than clicks and keep improving. Launches and evergreen funnels each have their place, and we help you choose the right mix.

What is the difference between a launch and an evergreen funnel?

A launch opens enrolment for a limited period, often with a build-up of free content, webinars and email, which creates a clear moment for people to decide. An evergreen funnel is always open, with people moving through a set sequence of content and emails whenever they join. Launches can bring concentrated bursts of enrolments, while evergreen funnels provide steadier, more predictable growth. Many course businesses use both, and we help you design each one around your audience and capacity.

How can we improve course completion rates?

Completion improves when learners know what to expect, feel early progress and get support when they stall. We look at course structure, lesson length, onboarding emails, reminders, community features and where learners drop out in your platform data. Small changes such as clearer first steps, shorter lessons, progress check-ins and practical milestones often help. Better completion matters commercially too, because learners who finish are more likely to recommend you and buy your next course.

Do you work with corporate training and B2B eLearning businesses?

Yes. Alongside course creators selling directly to individuals, we work with businesses selling training to teams and organisations. The marketing is different, often involving LinkedIn, account-based campaigns, longer sales cycles and content that speaks to managers and buyers as well as learners. We adapt the approach accordingly, combining platform setup, lead generation and nurturing so your sales team receives better conversations.

Can you run paid ads for our online courses?

Yes. We run paid campaigns on Meta, Google, YouTube, LinkedIn and TikTok where they suit your audience. Course advertising works best when ads lead into a considered journey, such as a free lesson, webinar or guide followed by email nurturing, rather than straight to a sales page. We measure campaigns against enrolments and revenue, and we use what we learn in ads to improve your sales pages and emails too.

How do you use email for course businesses?

Email is often the most valuable channel for course businesses. We build nurture sequences for new leads, launch and enrolment campaigns, welcome and onboarding emails for new learners, progress reminders and post-course sequences that encourage reviews, referrals and further purchases. Segmenting by interest and behaviour means people receive messages that match where they are, which helps both sales and learner experience.

Can you design our course sales pages?

Yes. Our creative and web teams design sales pages that explain what learners will achieve, who the course is for, how it works and why your teaching is worth trusting. We use clear structure, honest proof such as genuine learner feedback, and video where it helps. Pages are built to load quickly, work well on mobile and be easy to test, so we can keep improving them based on real behaviour.

How does AI fit into your work with course creators?

We use AI agents to analyse enrolment, email and learner progress data, spot where people drop off and draft emails, page ideas and campaign plans quickly. That gives more time to focus on strategy and creative quality. AI does not replace your expertise or voice. Our team reviews everything before it reaches learners, and we make sure content always reflects how you actually teach.

How do we get started?

The best first step is a conversation about your courses, your audience and where you want the business to go. From there we usually review your platform setup, funnels and marketing, then share a clear, prioritised plan. Whether you are launching your first course, moving platforms or looking to grow an established learning business, we will tell you plainly where we see the biggest opportunities.

Bring us the ambition. We’ll build the system behind it.