A website that looks the part and does the work.

A website design and development agency plans, designs and builds websites, and often supports them after launch. At Vertical that covers strategy and site structure, user experience and interface design, copywriting, development, SEO foundations, analytics and conversion tracking, launch and ongoing optimisation. Because we also run brand, creative and performance marketing, we design sites around how your customers actually arrive and what they need to see to take the next step. The result is a website that reflects your brand, is easy for your team to manage and gives every visitor a clear reason to take the next step.

We build most often on Webflow for marketing and content-led websites and Shopify for ecommerce, and use modern frameworks where a project needs more custom functionality. The right choice depends on your goals, your team and how you plan to manage the site. Webflow and Shopify both let non-technical teams update content easily, which matters more than many brands expect. We will recommend the platform that suits your needs rather than the one we prefer. We also consider integrations with your existing tools, such as your CRM, email platform and analytics, before making a recommendation.

Timelines depend on the size and complexity of the site. A focused marketing website might take a matter of weeks, while a larger site with many templates, integrations or ecommerce functionality can take a few months. The main stages are discovery and strategy, design, content, development, testing and launch. We agree a clear timeline and review points at the start, and we keep you involved throughout so decisions are made quickly and there are no surprises. Larger projects can also be launched in phases, so the most important pages go live sooner.

Yes. SEO is built into our process from the start rather than added after launch. That includes clean site architecture, fast page speeds, mobile performance, structured data, sensible URLs, metadata and proper redirects when replacing an existing site. Redirects are especially important during a redesign, because they protect the rankings and traffic your current site has already earned. We also consider how content is structured for AI search tools, so the site is ready for how people search today. We check everything again after launch.

Yes. We start by reviewing how your current site performs, including analytics, search visibility, user behaviour and what your team finds difficult to manage. That tells us what to keep, what to improve and what to rebuild entirely. Sometimes a full redesign is the right answer and sometimes a series of targeted improvements delivers more value with less risk. We will give you an honest recommendation based on what the evidence shows. Where a redesign does go ahead, we protect your existing search rankings, content and integrations throughout the switch, so customers and search engines experience a smooth transition.

We start with a clear understanding of who visits, what they are looking for and what stops them from acting. Then we design pages with a clear hierarchy, persuasive copy, strong calls to action, trust signals and as little friction as possible. Because our team runs paid media, email and SEO, we can design landing pages and journeys around the traffic those channels send. After launch, we use analytics and testing to keep improving conversion rates over time. Every design decision is tied back to a clear goal.

Yes, and we design for that from the start. On platforms such as Webflow and Shopify we set up content management so your team can edit text, images, blog posts, products and other content without touching code. We build flexible page sections that can be reused to create new pages while staying on brand. We also provide training and simple guides, and we are available for support whenever you need help with something more complex. You keep full ownership of your site and content.

Yes. We design and build with accessibility in mind, following recognised guidelines such as WCAG. That includes sufficient colour contrast, readable typography, logical heading structures, keyboard navigation, descriptive alt text and forms that work with assistive technology. Accessible websites are easier for everyone to use, reach more people and often perform better in search. We test throughout development and fix issues before launch. We also use automated tools alongside manual checks, because some problems are only visible to a person using the site. Accessibility is reviewed again whenever new pages or features are added, so standards do not slip after launch.

Yes. Launch is the start, not the end. We offer ongoing support covering updates, fixes, new pages and features, as well as continuous optimisation based on analytics and testing. Our AI agent monitors site speed, errors and conversion behaviour, flagging issues and opportunities for our team to review. Many clients also connect their website with our SEO, paid media and email services, so improvements to the site feed directly into better marketing results. Support can be arranged as an ongoing retainer or on a project basis, depending on how often your site needs attention.

The cost depends on the number of pages and templates, the complexity of the design, any integrations or custom functionality, whether copywriting and photography are included and which platform the site is built on. Rather than offering fixed packages that may not fit, we scope each project based on your goals and requirements. After an initial conversation we provide a clear proposal explaining what is included, so you can make an informed decision. We also explain where budget can be phased, so you can launch sooner and add further features once the site is live and proving its value.