Vercel

Fast, modern websites built on Vercel.

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When a website needs to be exceptionally fast, highly custom or tightly connected to your product and data, Vercel and Next.js are hard to beat. We design and build marketing sites, landing pages and headless storefronts on Vercel, then keep improving them with the same team that runs your campaigns, so speed turns into results.

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Everything a high-performance site needs

Next.js Builds

Custom websites built with Next.js and deployed on Vercel, designed around your brand and written in clean, maintainable code. Pages load almost instantly, which helps search rankings, ad performance and conversion rates.

An AI agent for your website

Our agents connect your site analytics, ad platforms and CRM, watch how each page performs and suggest improvements to content, speed and conversion.

Developers and marketers on our team review every change on a preview link before it ships, so the site improves quickly without putting quality at risk.

You
How is the new landing page performing?
It loads in under a second on mobile and conversion rate is ahead of the old page. Most of the improvement comes from paid social traffic, where slow pages used to lose visitors.
You
What should we test next?
A shorter form above the fold. Visitors who scroll past the first section rarely come back up. I have prepared a variant on a preview link for the team to review.
Ask about your website

Why build on Vercel with Vertical

We build and run our own websites on Vercel, and we pair engineering with the brand and performance marketing that makes a site earn its keep.

Speed that converts

Faster pages mean better search rankings, cheaper ads and more enquiries and sales.

Built for marketers

A CMS and component library your team can use without waiting on developers.

Design led

Distinctive, on-brand sites rather than templates with a new colour.

Headless commerce

Shopify storefronts with complete creative freedom.

AI built in

Agents monitor performance and draft improvements continuously.

Looked after

Hosting, monitoring, updates and improvements after launch.

See how our clients are changing their businesses

View our work
FaceGym
50% more purchases, 41% more bookings
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Canagan
900% email revenue growth
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Tribal
74.3% more conversion value
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McAdams
148% more email revenue
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Decant Group
477% more leads
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Moskovskaya
5,560% follower growth, 550% ROAS
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Elit Vodka
New identity, 400% more engagement
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Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
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Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

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A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

About us

Vercel questions, answered

What is Vercel?

Vercel is a cloud platform for building and hosting modern websites and web applications, created by the team behind the Next.js framework. It serves sites from a global network, so pages load quickly wherever visitors are, and makes it simple to preview and release changes safely.

When should we choose Vercel over Webflow or Shopify themes?

Webflow and Shopify themes are excellent for many brands and quicker to launch. Vercel and Next.js make sense when you need exceptional speed, a highly custom experience, deep integration with your product or data, or a headless storefront. We will recommend the platform that fits your goals and team, not the one we prefer to build on.

Can our marketing team still edit the site?

Yes. We connect a headless CMS so your team can create and edit pages, posts and campaigns through a friendly editor. We also build a library of reusable sections, so new pages stay on brand without developer help.

Can you build a headless Shopify store on Vercel?

Yes. We build storefronts with Next.js on Vercel that use Shopify for products, checkout and orders. You get complete design freedom and faster pages, while your team keeps using the Shopify admin they already know.

Is a Vercel site good for SEO?

Yes, when it is built well. Server rendering, fast load times, clean metadata, structured data and sensible URLs all help search engines and AI assistants understand your site. We build these in from the start and protect existing rankings during migrations.

Do you handle hosting and maintenance?

Yes. We can manage your Vercel account, domains, monitoring, updates and security, and keep improving the site after launch. If you prefer to own it fully in house, we will hand over clean code and documentation.

How long does a Vercel website take to build?

A focused marketing site or landing page set can launch within a few weeks. Larger sites and headless storefronts usually take a few months, delivered in stages so you see progress early.

How do we get started?

Tell us about your current site, your goals and what is holding you back. We will recommend whether Vercel is the right fit, and if it is, propose a plan and timeline.

Bring us the ambition. We’ll build the system behind it.

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