Zenoti, joined up with your marketing so the diary stays full.

Zenoti is a cloud-based management platform for salons, spas, medspas, clinics and fitness businesses. It handles online booking, scheduling, point of sale, payments, client records, memberships, packages, gift cards, inventory, staff management and reporting, with marketing, loyalty and review tools built in. It is designed to work for single locations and large multi-site groups alike. Because it records every appointment and purchase, it also holds the client data that should be at the heart of your marketing. Most businesses use only a small part of what it can do for growth.

A Zenoti marketing agency helps you use the platform and its data to grow. At Vertical that covers reviewing your setup, improving online booking journeys, structuring memberships and packages, building email and SMS campaigns and automations, managing reviews, running paid media connected to bookings and reporting on results. We do not replace the operational support Zenoti provides. Instead we focus on the marketing side, making sure your client data turns into fuller diaries, more repeat visits and steady revenue growth.

Start by making booking effortless. We review the journey on your website, app and social profiles, simplify service menus, write clear treatment descriptions and make sure add-ons and upgrades are offered at the right moment. Booking buttons should be prominent on every relevant page and work well on mobile. We then drive the right people to that journey with search, social and email campaigns, and measure which channels produce bookings, so improvements keep building over time. Small changes to the booking journey often make a noticeable difference.

Zenoti records each client’s treatments, visit frequency, spend, preferences and membership status. We use that information to build segments and automations, such as welcome journeys for new clients, rebooking reminders timed to treatment cycles, birthday messages, membership renewals and win-back campaigns for lapsed clients. Messages can be sent through Zenoti’s own tools or a connected platform. Either way, the aim is communication that feels personal, arrives at a useful moment and respects consent preferences. We review frequency carefully, so clients never feel they are hearing from you too often.

Memberships turn occasional visits into regular habits and create predictable recurring revenue, which makes planning staff and stock easier. The most successful memberships offer genuine value, such as a monthly treatment, member pricing or priority booking, rather than steep discounts. We help structure memberships that suit your services, then plan how they are promoted in the treatment room, online and through email and SMS. We also track renewals and cancellations closely, so you can see what keeps members loyal and adjust the offer.

Yes. We run Google, Meta and other campaigns for service businesses and connect them to Zenoti booking data wherever possible, using tracking on your booking journey and conversion data from the platform. That shows which ads, keywords and audiences lead to real appointments rather than just clicks. We can then focus spend on the treatments and locations that need demand most, and pull back when the diary is already full, so your budget works harder. You see clearly what each channel contributes to the diary.

Reviews strongly influence which business new clients choose, especially on Google. We set up timely review requests after appointments, using Zenoti’s feedback tools or a connected platform, so satisfied clients are prompted while the experience is fresh. Negative feedback is routed to managers privately and quickly, giving you the chance to resolve issues. We also help with considered public responses. Over time, a steady flow of genuine reviews improves your visibility in local search and builds trust with people who have never visited.

Yes. Medspas and aesthetic clinics need marketing that is both persuasive and responsible. Treatments such as injectables are subject to strict advertising rules in the UK, including restrictions on promoting prescription-only medicines to the public, and claims must be accurate and evidence-based. We write copy and plan campaigns with those rules in mind, focus on consultations, expertise and client trust, and avoid pressure tactics. Your clinical team always has the final say on anything relating to treatments, and we keep clear records of what was approved.

Yes. Zenoti is often chosen by groups with several locations because it brings every site into one system. We build reporting that compares locations fairly, shows where each one is busy or quiet and highlights differences in rebooking, retention and membership growth. Campaigns can be shared across the group or tailored to a single site and its local audience. That gives head office a clear view while still allowing each location to fill its own diary. Managers get the information they need without wading through group-wide reports.

The most useful measures are bookings by channel, new client numbers, rebooking rate, client retention, visit frequency, average spend, membership growth and revenue by location and treatment. We combine Zenoti data with marketing results to show which campaigns bring in new clients and which keep existing clients coming back. Reports are written in plain language, explaining what changed, why and what we will do next, so owners and managers can make decisions quickly and confidently. Numbers only matter if they lead to action.

Start with a conversation about your business, your locations and where Zenoti fits today. We usually begin with a review of your booking journey, client data, memberships, marketing activity and reporting, then share a prioritised plan focused on the biggest opportunities. That might be improving online booking, building retention campaigns, launching paid media or all three. We will tell you plainly where we think the quickest and most lasting gains are, and how we would approach them with your team.