Be the answer people find when they search for what you sell.

An SEO agency improves how visible your website is in search engines such as Google, so more of the right people find you without you paying for each click. At Vertical that covers strategy, keyword research, technical audits and fixes, on-page optimisation, content planning and writing, digital PR and link building, and reporting. The aim is not simply more traffic but more of the visitors who go on to buy or enquire. We work as an extension of your team, explaining what we are doing and why at every stage.

SEO is a long-term channel, and the honest answer is that it depends on your starting point, your competition and how much work is needed. Technical fixes and improvements to pages that already rank can show results relatively quickly. Building authority and ranking new content for competitive searches usually takes longer, often several months. We set clear goals at the start, report progress regularly and focus early effort on the opportunities most likely to move quickly, so you see momentum while the bigger gains build.

Technical SEO is the work that makes sure search engines can crawl, understand and index your website properly. It covers site speed, mobile performance, site architecture, internal linking, structured data, duplicate content, redirects and errors. If these foundations are weak, even excellent content can struggle to rank, because search engines either cannot find it or do not trust the site around it. We audit the technical health of your site first, fix what is holding it back, then monitor it continuously so new problems are caught early.

We start with your customers and your commercial goals rather than a list of high-volume terms. Keyword research looks at what people actually search for, the intent behind each search, how competitive it is and how likely it is to lead to a sale or enquiry. We group related searches into topics, map them to the right pages and prioritise the ones with the best balance of value and achievability. That way effort goes into the searches that will make a real difference to the business.

Yes. Our team plans and writes category copy, landing pages, guides and articles designed around real search intent. Every piece starts with a brief based on what searchers need, what already ranks and what your brand can say that others cannot. We use AI to speed up research and first drafts, but our writers and editors shape every piece, check it for accuracy and keep it in your brand voice. Nothing is published without a human reviewing it first. We also refresh existing content that has slipped, which is often the quickest way to recover lost traffic.

Links from other reputable websites remain one of the strongest signals search engines use to judge authority. Link building is the work of earning those links. We focus on digital PR, which means creating stories, data, research and expert commentary that journalists and publishers want to reference. Links earned this way are relevant, durable and safe. We avoid paid link schemes and low-quality directories, which can do more harm than good and put your rankings at risk. We also look at the links you already have, and point internal links towards the pages that matter most commercially.

Ecommerce sites often have thousands of product and category pages, faceted navigation, out-of-stock items and duplicate content, all of which bring specific technical challenges. Category pages usually carry the most commercial value, so we put real care into their structure, copy and internal links. We also make sure product data, structured markup and site speed are in good shape. Because we work with platforms such as Shopify every day, we know the common pitfalls and how to fix them without disrupting trading.

Paid and organic search are two sides of the same results page, so running them together makes both stronger. Paid search data shows quickly which terms convert, which helps us prioritise organic content. Organic rankings can reduce how much you need to spend on terms you already win. Because Vertical runs both in one team, we share keyword data, landing page insight and testing results between them, so your total search presence is planned as one rather than two separate budgets competing with each other.

Yes. AI assistants and Google’s AI Overviews draw heavily on content that is well structured, authoritative and easy to understand, which are the same qualities good SEO builds. Strong organic visibility also remains a major source of traffic in its own right. We plan SEO with AI search in mind, making sure your content answers questions clearly and your brand is referenced across trusted sources. Our AI Search Optimisation service goes further for brands that want to be recommended directly in tools such as ChatGPT and Perplexity.

We measure what matters to the business: organic traffic to commercial pages, conversions, revenue and enquiries from search, alongside rankings for priority topics and the technical health of the site. We use tools such as Google Search Console and your analytics platform, and connect the numbers back to the work we have done. Reports are written in plain language, explaining what changed, why it changed and what we are doing next, so you never have to decode a dashboard to understand progress.

Yes, and it is usually the best place to start. Our SEO audit reviews your technical health, content, on-page optimisation, backlink profile and competitive position. We identify what is holding your rankings back and where the biggest opportunities are, then share a prioritised plan explaining what to do first and why. You can take that plan forward with your own team or work with us to deliver it. Either way, you will have a clear view of where your search visibility stands.