eCommerce
Powering the next wave of commerce.
Everything a modern store needs to grow
From the first ad a customer sees to their fifth order, we look after the whole journey, so every channel works together rather than competing for credit.
Acquire
Paid campaigns that find new customers profitably and keep scaling as you grow.
Retain
Email and SMS programmes that turn first orders into loyal, repeat customers.
Create
Product imagery, video, UGC and ads that stop the scroll and sell.
Convert
Fast, beautiful stores and clean tracking, so more visitors buy and every sale is measured.
Platforms we work with
Growth that holds up on the P&L
Profitable Acquisition
We judge every campaign on contribution margin and customer value, not just return on ad spend. Budgets move towards the products, audiences and creative that bring in customers worth keeping.
An agent watching your store around the clock
Our agentic system connects Shopify, your ad platforms, Klaviyo and analytics, then monitors performance continuously and flags what has changed and why.
Our team reviews every recommendation and decides what to act on, so you get the speed of automation with the judgement of people who run eCommerce marketing every day.
Ask about your store
Why eCommerce brands choose Vertical
We have helped beauty, pet food and lifestyle brands grow, and we bring that experience to every store we work with.
Proven in the category
Results for brands such as FACEGYM, Canagan, TRIBAL and McAdams across paid media and email.
Commercially minded
We plan around margin, stock and customer value, not vanity metrics.
Klaviyo Gold Partner
Deep expertise in the platform behind most of our clients’ email revenue.
Creative in house
Ads, video and email design produced by the same team that runs the media.
AI at the core
Agents monitor, analyse and draft around the clock, so we react faster than a traditional agency.
One joined-up team
Acquisition, retention and the store itself, planned and measured together.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
eCommerce marketing questions, answered
What does an eCommerce marketing agency do?
An eCommerce marketing agency helps online stores attract customers, convert them and bring them back. That typically includes paid social and search, email and SMS, creative production, conversion rate optimisation, platform management and analytics. At Vertical, these disciplines are run by one team, so acquisition, retention and the store itself are planned and measured together.
Which platforms do you work with?
We work most often with Shopify for stores, Klaviyo for email and SMS, Meta, Google, TikTok and Amazon for advertising, and Google Analytics alongside server-side tracking for measurement. If you use other platforms, we will work with what you have and recommend changes only where they would clearly help.
How do you measure success for an online store?
We focus on profitable growth: new customer acquisition cost, contribution margin, repeat purchase rate and customer lifetime value, alongside revenue. Return on ad spend matters, but it can be misleading on its own, so we always look at the full picture and report it in plain language.
Can you help us grow email revenue?
Yes. Email is one of our strongest areas. We audit your Klaviyo account, rebuild core flows, improve segmentation and design, and plan campaigns around your calendar. Clients such as Canagan, McAdams and TRIBAL have seen email become one of their most reliable revenue channels.
Do you produce creative as well as run ads?
Yes. Our in-house team produces static ads, video, UGC-style content, product imagery edits and email design. Having creative and media in one team means we can test ideas quickly and replace tired ads before performance falls.
Can you help with Amazon and TikTok Shop?
Yes. We manage Amazon Ads and TikTok Ads and Shop alongside your own store, so marketplace activity supports your wider brand and margin goals rather than competing with your direct channel.
How quickly will we see results?
Quick wins in tracking, email flows and campaign structure often show within weeks. Larger gains from creative testing, new channels and store improvements build over several months. We agree milestones at the start so progress is clear.
How do we get started?
Start with a conversation about your store, your numbers and your goals. We usually follow with an audit of your marketing and analytics, then recommend the priorities most likely to drive profitable growth.
