50% more purchases, 41% more bookings.

FACEGYM is a category-defining beauty brand built on a simple idea: treat the face like a muscle. With global studios and a fast-growing product line, the brand sits at the intersection of skincare, fitness and self-care. Well known for its in-studio workouts, FACEGYM wanted to sharpen its performance across both bookings and eCommerce to accelerate global growth.

They needed more than an agency. They needed a partner who could bring strategic clarity, creative consistency and performance marketing that truly moved the needle. We partnered closely with FACEGYM's global marketing team to reshape their growth strategy across acquisition and retention, aligning brand, media and CRM under a single, high-performance system.

FACEGYM speaks to a beauty-conscious audience that treats skincare as active self-care rather than a passive routine. These are customers who value results, ritual and community — spanning loyal in-studio clients who book treatments and a global eCommerce audience discovering the product line for the first time.

Reaching them meant addressing two connected behaviours at once: driving studio bookings and new customer visits, while converting and retaining online shoppers. Campaigns were built to move audiences fluidly between the physical and digital sides of the brand, meeting them wherever they engaged with FACEGYM.

While FACEGYM was well established for its in-studio workouts, it needed to strengthen performance across two fronts at once: bookings and eCommerce. Growth was happening, but brand, media and CRM were not yet working as a single, joined-up system.

The challenge was to bring strategic clarity and creative consistency across every channel, then translate that into measurable performance. FACEGYM needed a partner who could align acquisition and retention, sharpen channel mix and drive sustainable growth across both digital and physical touchpoints — not just short-term campaign spikes.

We reshaped FACEGYM's growth strategy across acquisition and retention, aligning brand, media and CRM under one high-performance system. This wasn't just about optimising individual channels; it was about making them work in tandem. Our work included:

• Digital marketing strategy and planning across key regions
• Paid media execution across Meta and Google, tailored to both bookings and product sales
• Full-funnel email marketing, including automation, segmentation and campaign strategy
• Creative development for static, video and motion assets, optimised for paid and organic use
• Strategic growth advisory covering channel mix, measurement and campaign planning

Throughout, we focused on data-led decision-making and rapid creative testing, with every channel designed to drive purchases, boost new customer bookings and increase overall studio occupancy.

With our systems in place and strategy aligned, FACEGYM saw a significant lift across core KPIs:

+50%

Purchases

+41%

Total bookings

+30%

New customer bookings

These weren't just campaign spikes. They were sustainable improvements supported by strong creative, cross-channel alignment and ongoing optimisation. FACEGYM's booking engine, product storefront and CRM flows now work together to drive measurable growth across both digital and physical touchpoints.

FACEGYM continues to scale with clarity and confidence, and we're proud to be part of that journey.