B2B
Building momentum in B2B growth.
A pipeline built on every channel
We combine brand, demand generation and sales enablement, so marketing and sales pull in the same direction.
Position
Messaging and identity that make a complex offer simple to understand and easy to choose.
Generate
Campaigns that reach decision makers and turn interest into qualified leads.
Outreach
Targeted cold email that starts real conversations with the right accounts.
Convert
Funnels, CRM and reporting that move leads to revenue and prove what worked.
Demand that sales can work with
Pipeline Strategy
We start with your ideal customers, deal sizes and sales cycle, then build a plan that balances brand building with demand capture, so the pipeline grows this quarter and next year.
An agent that keeps pipeline moving
Our agentic system connects your ad platforms, website, outreach tools and CRM, so every lead can be traced from first touch to closed deal.
Agents research accounts, score leads and prepare outreach, while our team shapes the strategy and makes the calls that need judgement.
Ask about your pipeline
Why B2B businesses choose Vertical
We bring consumer-grade creative and performance discipline to B2B, with the patience and rigour longer sales cycles need.
Complex made simple
We turned Decant Group’s alternative investment offer into a scalable lead engine.
Quality over volume
Measured on qualified pipeline and revenue, not cheap form fills.
Outreach expertise
Cold email that is targeted, personal and compliant.
CRM fluency
Hands-on with HubSpot, PipeDrive and the tools sales teams use.
AI-powered research
Agents research accounts and personalise outreach at scale.
Aligned with sales
Shared definitions, fast handover and honest reporting.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
B2B marketing questions, answered
What does a B2B marketing agency do?
A B2B marketing agency helps businesses that sell to other businesses build awareness, generate qualified leads and support the sales team. That includes positioning, paid campaigns on LinkedIn and search, content, cold outreach, CRM and reporting. At Vertical, these are planned together around your pipeline targets.
Is LinkedIn advertising worth it for B2B?
For many B2B businesses, yes. LinkedIn is expensive per click, but its targeting by role, seniority and company makes it well suited to reaching decision makers. We judge it on qualified opportunities and pipeline rather than cost per lead alone.
Does cold email still work?
Done well, yes. Targeted, relevant and personal outreach to well-chosen accounts still opens valuable conversations. We handle list building, deliverability, copy and follow-up, and keep everything within data protection rules.
How do you measure B2B marketing?
We connect campaigns to the CRM, so we can report on qualified leads, opportunities, pipeline value and closed revenue by channel. That shows which activity truly drives growth, even across long sales cycles.
Which CRMs do you work with?
We work most often with HubSpot and PipeDrive, and can integrate with other CRMs through their APIs. We help with setup, lead scoring, automation and reporting.
Can you help with high-consideration consumer offers too?
Yes. Offers such as investments, education or premium services share many B2B traits: long research, trust and multiple touchpoints. Our work for Decant Group is a good example.
How long does B2B marketing take to work?
It depends on your sales cycle. Leading indicators such as engaged accounts and qualified leads improve within weeks, while pipeline and revenue follow over the length of a typical deal. We set realistic milestones from the start.
How do we get started?
Start with a conversation about your customers, sales process and targets. We usually review your current marketing and CRM, then recommend a plan to build pipeline steadily.
