Personal outreach at scale, built on Lemlist and run with care.

Lemlist is a sales engagement and cold outreach platform. It lets you build automated sequences that combine email with LinkedIn actions, calls and manual tasks, personalised for each prospect. It includes lemwarm for mailbox warm-up, a B2B lead database, deliverability tools, a shared inbox for replies and integrations with the main CRMs. It is known for its personalisation features, including custom images and landing pages, and is used by sales teams, founders and agencies to start conversations with new prospects.

A Lemlist agency plans, sets up and runs your outreach on the platform. At Vertical that covers defining your ideal customer profile, setting up sending domains and mailboxes, warm-up, building and verifying lead lists, writing multichannel sequences, personalisation, reply handling, CRM integration and reporting. Instead of stretching a salesperson across research, copywriting and deliverability, you get a senior team focused on turning Lemlist into a dependable source of qualified meetings for your sales team. We also connect it to the rest of your marketing, so outreach and brand work reinforce each other.

Lemlist sequences can include LinkedIn steps alongside emails, such as profile visits, connection requests, messages and voice notes, as well as calls and manual tasks. That means a prospect might see your profile view, then receive a connection request, then an email that builds on the same idea. Used thoughtfully, this builds familiarity and lifts reply rates. We design the order and timing around how your buyers behave, and keep LinkedIn activity within sensible limits to protect your account. Each channel then does the job it is best at, rather than repeating the same message.

Personalisation is one of Lemlist’s main strengths. Beyond names and company details, it supports custom variables for any field, personalised images, dynamic landing pages and conditional steps based on behaviour. The tools only work if the underlying research is good, so we focus on relevant details such as a recent hire, a product launch or a challenge typical of their role. We use visual personalisation sparingly, because a thoughtful opening line often lands better than a clever image. Every personalised element is checked before sending, so nothing reads as awkward or wrong.

Lemwarm is Lemlist’s warm-up tool. It sends and replies to emails between real mailboxes in its network to build a positive sending history for your accounts. New domains and mailboxes need this before they can carry outreach safely, and established mailboxes benefit from ongoing warm-up to keep reputation steady. We set it up alongside proper authentication with SPF, DKIM and DMARC and a custom tracking domain, then monitor deliverability closely so your messages keep reaching the inbox. If a mailbox starts to struggle, we rest it and let warm-up rebuild its reputation.

Deliverability is built in from the start. We send from secondary domains rather than your main company domain, authenticate every mailbox, warm up gradually and keep daily volumes conservative. Lists are verified before upload to keep bounces low, and copy is written in plain, natural language without spam triggers or heavy tracking. We monitor bounce rates, spam placement and reply sentiment continuously, and rest or replace mailboxes when signals change, so a single issue never threatens the wider programme. Healthy deliverability is the foundation everything else depends on.

B2B outreach can be compliant in the UK and EU when it is done responsibly. That means targeting business contacts whose role makes your message relevant, relying on legitimate interest with a documented assessment, telling people who you are and how you found them, and making it easy to opt out. We build these principles into every campaign and honour every unsubscribe promptly. Rules vary by country and situation, so we recommend taking your own legal advice for specific cases.

Yes. Lemlist has native integrations with HubSpot, Pipedrive and Salesforce, and connects to other tools through Zapier, Make and its API. We configure it so new leads, activity and replies sync to the right records, interested prospects are assigned to the right owner and existing customers or open deals are excluded from outreach. That gives your team one accurate view of every conversation and lets us report outreach results in terms of pipeline rather than activity. Your sales team keeps working in the CRM they know, with outreach context attached.

We measure what matters to the business: positive replies, meetings booked, opportunities created and pipeline value. We also track deliverability health, including bounce rates and spam placement, and how each channel and step in a sequence is performing. That shows us whether LinkedIn steps are adding value, which messages earn the best responses and where prospects drop off. You receive regular reports in plain language that explain what changed, why and what we are testing next. That makes outreach as accountable as any other channel.

Each platform has its strengths. Lemlist suits teams that want rich personalisation and genuine multichannel sequences combining email and LinkedIn. Instantly is strong for scaling email across many mailboxes with a simple setup. Smartlead is popular with agencies and teams managing large mailbox fleets. We work across all three and recommend the one that fits your sales motion, volume and budget. If you already use one of them, we can usually improve results without asking you to switch. The craft matters more than the tool.

Start with a conversation about your market, your best customers and what outreach you have tried so far. We then propose a plan covering positioning, channels, infrastructure, lists and reporting, with a realistic timeline that allows for warm-up. If you already use Lemlist, we usually begin with an audit of your sending setup, sequences and data. Either way, we will tell you honestly whether outreach is the right channel for you and what it will take to work. We would rather say so early than run a programme that cannot succeed.