Elit Vodka
New identity, 400% more engagement.
Overview
Elit Vodka, once part of the globally recognised Stolichnaya portfolio, represents the pinnacle of craftsmanship in the ultra-luxury spirits category. Known for its precision distillation and signature smoothness, Elit had the product to lead — but lacked the distinctive identity to truly stand apart.
Involvement
Social media strategy, social media management and paid media for the ultra-luxury spirits market — a distinctive identity expressed consistently across every channel.
The Outcome
A new identity with global reach:
- +400%
- Engagement
Standing apart in the ultra-luxury spirits category and engaging audiences at four times the previous rate.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
