477% more leads.

Decant Group operates in a unique and fast-evolving category: alternative investment. With brands like Whisky Partners and Decant Wine, they help people invest in collectible assets such as whisky and fine wine. It's a complex, high-value product that demands both credibility and clarity in every customer touchpoint.

When we partnered with Decant, they were ready to grow but needed a clearer strategy, stronger creative and a more structured customer journey. We became an extension of the team, working hand-in-hand across strategy, creative and media to build a performance-led digital presence that could scale, generate leads at quality, and track return on investment.

Decant Group's audience spans high-net-worth individuals and aspirational investors looking for tangible, alternative assets beyond traditional stocks and property. These are people drawn to the idea of investing in whisky or fine wine, but who need reassurance, education and a clear path from curiosity to commitment.

Reaching them meant bridging the gap between a premium, complex product and an accessible digital experience. Campaigns and funnels were tailored by product, audience profile and buying stage, ensuring the right message reached the right prospect at the right moment.

Decant Group had strong products and genuine market demand, but turning a complex, high-value investment proposition into something accessible and desirable through digital channels was proving difficult. The customer journey lacked structure, creative wasn't optimised for performance, and lead generation needed to scale without sacrificing quality.

The challenge was to build a full-funnel digital system that could generate qualified leads efficiently, give the sales team actionable prospects with genuine buying intent, and do it all at a cost per lead that made long-term growth sustainable.

We became an extension of Decant Group's team across strategy and execution, taking on a range of disciplines and delivery. Our work included:

• Full-funnel strategy across Meta and Google, aligned with each product offering, audience profile and campaign objective
• Landing page design and development — bespoke, high-converting pages for Decant Wine and Whisky Partners
• Creative development across statics, video and reels, plus platform-specific content that maintained brand identity throughout
• Ad management including campaign testing, targeting, reporting and ongoing performance optimisation
• Growth advisory covering product-to-funnel mapping, lead qualification, sales handoff and go-to-market iterations

Throughout, every element was designed to work together — creative feeding media, media feeding sales — so that lead volume and lead quality improved in tandem.

In just four months, our partnership delivered measurable, high-impact results — more leads at lower cost, without compromising quality:

+477%

More leads

−11%

Cost per lead

Lead quality rose overall, with aligned creative, funnel structure and audience targeting ensuring sales teams received more actionable prospects with stronger buying intent.

More than just improved KPIs, this work built the foundation for long-term scale. With strategy, creative and media working as one, Decant Group is now positioned for growth with confidence.