Your online store, run well every day so it keeps growing.

Ecommerce management is the ongoing work of running and improving an online store. It covers product uploads and updates, collections and merchandising, pricing and promotions, content, apps and integrations, site performance, conversion optimisation, trading preparation and reporting. Many brands find this work grows faster than their team can handle. An ecommerce management partner takes care of it reliably, so the store stays accurate and keeps improving while the brand focuses on products, customers and growth. It also means problems are spotted and fixed before they affect customers.

An ecommerce management agency acts as an extension of your team, handling the day-to-day running and improvement of your online store. At Vertical that includes store management, merchandising, conversion rate optimisation, app and integration management, campaign and seasonal preparation, product content and performance reporting. Because we also run paid media, email, creative and SEO, we can coordinate store changes with the marketing that drives traffic to it. That means a product launch, an email campaign and a paid push can all go live together, with the store ready for the customers they bring.

Shopify is the platform we work with most, and we know it in depth, from themes and apps to checkout, markets and integrations. It suits a wide range of brands, from new direct-to-consumer businesses to established retailers. If you use another platform, talk to us about your setup. We can also advise on whether moving to Shopify makes sense for your business, and manage the migration if it does. Migrations are planned carefully to protect your search rankings, customer data and order history, with thorough testing before the new store goes live.

We start by understanding where and why shoppers leave, using analytics, funnel reports, session recordings, heatmaps and customer feedback. Common opportunities include clearer product pages, better imagery, stronger trust signals such as reviews and delivery information, simpler navigation and search, and a smoother cart and checkout. We prioritise changes by likely impact, test them where traffic allows and roll out what works. Conversion improvements also make every pound spent on marketing go further. We share what each change achieved, so you can see the value clearly.

Ecommerce merchandising is how you arrange and present products online to help customers find what they want and buy more. It includes collection structure, navigation, product sorting, on-site search, filters, featured products, cross-sells and bundles. Good merchandising responds to trading data, such as what is selling, what is in stock and what is trending, and to the campaigns running at the time. It is one of the most practical ways to lift revenue without increasing traffic. We review merchandising regularly alongside your trading calendar.

Yes. Many stores accumulate apps over time, some of which overlap, slow the site down or are no longer used. We audit your apps, remove what is unnecessary, configure the rest properly and make sure integrations with tools such as Klaviyo, review platforms, subscription apps, ERPs and fulfilment providers work reliably. We also monitor for problems after app updates, which are a common cause of unexpected issues on the store. A leaner, well-maintained app setup usually means a faster store, fewer conflicts and lower monthly costs, which benefits both customers and your margins.

We plan peak periods such as Black Friday, Christmas and major launches well in advance. That includes agreeing promotions, building collections and landing pages, preparing discount logic, checking stock and fulfilment, testing site speed and checkout, and coordinating with email and paid media timelines. We avoid making risky changes close to peak, and we monitor the store closely while it is trading, so any issues are caught and resolved quickly. Afterwards we review what happened, including what sold, where customers dropped off and what to improve, so every peak is better prepared than the last.

We use AI to monitor store performance continuously, spot unusual changes in sales, conversion or speed, analyse customer behaviour and draft product descriptions, collection copy and improvement ideas. That lets our team react faster and spend more time on the decisions that matter. Every change suggested by our AI agent is reviewed by a person before it touches your live store, so you get the speed of automation without putting trading at risk. Our people make the final call on every update.

The most useful metrics usually include revenue, conversion rate, average order value, traffic by source, cart and checkout abandonment, repeat purchase rate, customer lifetime value and contribution margin. Product-level data, such as sell-through and returns, is also important. We report on these in plain language, explain what has changed and why, and connect the numbers to the actions we are taking, so reporting leads to decisions rather than just more dashboards. We also help you set realistic targets for each metric, based on your own history and goals, so progress is measured against something meaningful.

Usually with a review of your store, covering performance data, theme and apps, merchandising, product pages, checkout and your current workflow. We also talk with your team about what takes up their time and where they need help. From there we share a prioritised plan and agree how we will work together, whether that is ongoing store management, a specific improvement project or support around a major launch or migration. We usually start with a handful of high-impact fixes, so you see the benefit early while the longer-term roadmap takes shape.