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Market Intelligence

Your whole market, in one place.

What competitors post, what they advertise and what people search for and ask AI assistants usually lives in a dozen different tools. Vertical Market Intelligence brings it together. Social posting, ad libraries across channels, and keyword and AI chat research sit side by side, so your team sees the full picture and acts on it quickly.

Three sources, one view

Each source is useful on its own. Together they show what your market is saying, spending on and looking for, in one place.

Social

What brands in your category are posting, how often, and what their audiences respond to.

Ads

The ads running across channels, collected from the public ad libraries and kept up to date.

  • Ad libraries across channels
  • New and long-running creative
  • Messaging and offers by brand
  • Paid Social

Search & AI

What people search for and ask AI assistants, and which brands show up in the answers.

Signals, side by side

All in One Place

Social, ads and search research live in one workspace instead of a dozen tabs, so connections between them are easy to see and nothing falls between tools.

Ask about your market

Ask about competitors, ads or search in plain language and get an answer drawn from all three sources at once, with links back to the posts, ads and queries behind it.

Our strategists review the findings, add the context that only experience brings and turn the most important signals into recommendations for your team.

You
What are competitors doing this week?
Two competitors started new video ads on Meta around a bundle offer, and one is posting daily on TikTok around the same theme. Searches for that product type are rising, and AI assistants mostly recommend one rival when asked about it.
You
What should we do?
Answer the bundle with your quality story in the next creative round, and publish a comparison page to improve how AI answers describe your range. I have drafted both briefs.
Ask about your competitors

Why teams use Market Intelligence

Most teams check competitors occasionally and in separate tools. Seeing social, ads and search together means you notice changes early and understand them in context.

One place

Social posts, ad libraries and search research in a single workspace.

Across channels

Ad and social activity gathered from every major platform, not just one.

Search and AI

Keyword demand and AI chat answers tracked together, as customers now use both.

Always current

Monitoring runs continuously, so decisions use what is happening now.

Human judgement

Our strategists review findings before they reach your briefing.

Connected to delivery

Insights flow straight into campaigns, creative and content through our agentic marketing platform.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

Market intelligence questions, answered

What is Vertical Market Intelligence?

It is our platform for monitoring your market in one place. It brings together social posting activity, ads from the public ad libraries across channels, and keyword and AI chat research, so your team can see what competitors are saying, what they are advertising and what customers are looking for.

Which ad libraries does it cover?

It gathers ads from the public ad libraries of the major platforms, so you can see active and long-running creative, messaging and offers from the brands you choose to track, across channels rather than one at a time.

What does social monitoring include?

Posting activity from competitors and brands in your category: what they publish, how often, which formats and themes they use and how their audiences respond over time.

What is AI chat research?

Customers increasingly ask AI assistants for recommendations. AI chat research tracks the questions people ask in your category and which brands appear in the answers, alongside traditional keyword research, so you can see where you are visible and where you are missing.

Is monitoring competitors legal and ethical?

Yes. The platform only uses publicly available information, such as public social posts and public ad libraries, and respects platform terms and data protection rules.

How does it connect to our marketing?

Insights feed directly into planning, creative and campaigns, especially when we also run your marketing through our agentic marketing platform. A competitor move or a rising search trend can become a brief the same day.

Who uses the insights?

Marketing teams use them for planning and creative, product teams for positioning and launches, and leadership for a clear, current view of the market.

How do we get started?

Start with a conversation about your market and the competitors and topics you want to follow. We set up monitoring around your priorities and share your first briefing once the data is flowing.

Bring us the ambition. We’ll build the system behind it.