Reach the right people across the web, with creative worth noticing.

Display advertising is visual advertising that appears on websites, apps and video platforms, usually as banners, rich media or video ads. Unlike search ads, which respond to what someone is looking for, display ads reach people while they browse, read or watch. Campaigns can be targeted by audience, interests, context, location or your own customer data. Display is commonly used to build awareness, introduce new products, reach new audiences and bring back people who have visited your website but not yet bought anything.

Programmatic advertising is the automated buying of digital ad space, usually through real-time auctions. Instead of negotiating directly with each website, advertisers use platforms that bid for individual impressions based on targeting rules and data. It gives access to a very wide range of websites, apps, video and connected TV inventory in one place. Programmatic can be efficient and precise, but it needs careful management to avoid low-quality placements, fraud and wasted spend, which is where experience and brand safety controls matter.

Both use visual ads to reach people who are not actively searching, but they work in different environments. Paid social ads appear within social platforms such as Instagram and TikTok, using those platforms' own data and formats. Display ads appear across the wider web, in apps and on video platforms such as YouTube and connected TV. Display often offers broader reach and contextual targeting, while social offers deep engagement within feeds. Many brands benefit from using both as part of a joined-up plan.

It can work well when it is planned and managed properly. Display is strong for building awareness, reaching new audiences at scale and retargeting interested visitors. Its reputation has suffered because poorly managed campaigns waste budget on placements nobody sees, accidental clicks and low-quality sites. We focus on viewable, brand-safe inventory, creative designed for the format and honest measurement. When display is judged on what it genuinely adds, rather than on cheap impressions, it can play a valuable role in your marketing.

Retargeting shows ads to people who have already visited your website or engaged with your brand, reminding them of products they viewed or encouraging them to return. It is usually worthwhile because these people have already shown interest. The risk is overdoing it, with the same ad following someone for weeks, which can annoy customers and waste money on people who would have returned anyway. We use sensible frequency caps, time limits and fresh creative, and test how much retargeting actually adds.

We use a combination of placement exclusions, content category filters, inventory selection and, where appropriate, third-party verification tools. We prefer quality inventory and curated deals over the cheapest open auction impressions. We also review placement reports regularly and remove sites, apps and channels that do not meet the standard. No system is perfect, so we combine automated controls with human checks and agree with you upfront which types of content and environments your brand should avoid, then revisit that list as needed.

Display campaigns usually need a range of standard banner sizes for desktop and mobile, along with responsive assets that platforms can assemble automatically. Video campaigns may need several lengths and aspect ratios, from short bumper ads to longer formats and vertical video. Rich media formats can add interaction or animation. Our creative team produces the full set needed for each campaign, designed so the message is clear even at small sizes and short viewing times, and refreshed regularly to avoid fatigue as audiences see them repeatedly.

We agree measures that match the campaign objective. Awareness campaigns are judged on viewable reach, frequency and, where budgets allow, brand lift studies. Performance campaigns are judged on visits, conversions and cost per acquisition. Because view-through conversions can overstate results, we treat them cautiously and use incrementality tests, such as holdout groups or geographic tests, where possible. Reporting is regular and written in plain language, explaining what display is really contributing, what we have learned and what we will change next.

Yes. We plan and run YouTube campaigns for awareness, consideration and conversion, along with connected TV advertising through programmatic platforms. Video can be a powerful way to tell a brand story and reach large audiences, including people watching on television screens at home. Our creative team can adapt your existing footage or produce new video designed for each format and screen. We measure video campaigns on viewable reach, completion rates and their effect on branded search, site visits and sales over time.

It depends on the objective and audience size. Retargeting can run on a modest budget because the audience is small, while awareness campaigns need enough spend to reach a meaningful share of your audience with sensible frequency. Programmatic platforms and connected TV may also have minimum spend levels. We recommend a budget based on your goals, the size of the audience you need to reach and what similar activity is likely to cost, then adjust as results come in and we learn which audiences respond.

We use AI agents to analyse placement reports, detect poor-quality inventory, monitor frequency and creative fatigue and draft optimisation recommendations. They help us review far more data than would be practical by hand and spot problems much sooner. Every exclusion, budget change and creative update is reviewed by our team before it goes live. AI helps keep campaigns efficient and safe, while experienced people remain responsible for decisions about where your brand appears and how it is presented to customers.