The AI marketing agency built for the agentic era.

An AI marketing agency uses artificial intelligence throughout how it plans, runs and measures marketing, rather than only for the odd piece of copy. At Vertical that means AI agents connected to your ad accounts, Klaviyo, analytics, CRM and store, doing the monitoring, analysis, research and drafting continuously, with senior strategists and creatives directing the work and approving everything that goes live. You get the speed and consistency of AI with the judgement and accountability of an experienced team.

Agentic marketing uses AI agents, which are systems that can carry out multi-step tasks with some independence, such as reading an ad account, spotting a problem, drafting a fix and preparing it for approval. An agentic marketing agency is one whose operating model is built on those agents rather than on layers of junior staff. Vertical is an agentic marketing agency: our own agentic marketing system runs every client account, and our people spend their time on the decisions that need human judgement.

A traditional agency scales by adding people, so cost rises with the amount of work and most of a senior person’s week goes on reporting and checking. An AI marketing agency scales with software, so monitoring, analysis and first drafts happen continuously at little marginal cost, and senior time goes on strategy and creative. In practice that means more tests per month, problems caught in hours rather than weeks, reporting you can actually read and a cost base that does not grow with every new campaign.

Yes. Vertical is an AI marketing agency based at Battersea Power Station in London, working with ecommerce, B2B and consumer services brands across the UK and internationally. Most of our work runs remotely through our agentic system, with in-person strategy sessions and workshops in London when that helps. We are a UK company, so your data, contracts and compliance sit under UK law.

Our AI powered marketing services cover paid social and Meta ads, Google Ads, TikTok and LinkedIn, Klaviyo email and SMS, CRM, SEO and AI search optimisation, UGC and creative, and websites and funnels, all run through the same agentic system. For businesses that want the same way of working inside their own team, we offer AI strategy and consulting, agentic automation, custom AI solutions and AI training and adoption.

No. Agents replace the repetitive layer of agency work, such as pulling reports, checking accounts, building segments and writing first drafts. Your account is still led by a senior strategist and a creative lead who know your brand, and every budget change, customer message and piece of creative is approved by a person before it goes live. If anything, you get more senior time, because less of it is spent on admin.

Our agentic marketing system is built on leading foundation models from Anthropic, OpenAI and Google, chosen per task, connected to your platforms through their official APIs: Meta, Google Ads, TikTok, LinkedIn, Klaviyo, Shopify, HubSpot, GA4 and more. We also use the native AI features inside those platforms, such as Advantage+ and Klaviyo’s predictive analytics, where they perform. The models change quickly, so we review and switch them as better options arrive.

Every agent works under explicit permissions and guardrails: what it can read, what it can draft and what it can never do without approval. Outputs are checked against your brand guidelines and the facts in your data before a person reviews them. Customer data stays inside your accounts under UK GDPR, we do not train models on it, and we document how every agent works so you always understand what it is doing and why.

Because agents handle the work that used to need headcount, our retainers are typically lower than a traditional agency delivering the same scope, and they do not climb every time you add a campaign or a channel. Fees depend on the channels, ad spend and creative volume involved. We will always estimate what the programme can return before we talk about fees, and many clients start with a paid audit so they can see the system working on their own data first.

Yes. Many brands come to us specifically for AI advertising across Meta, Google and TikTok. Agents monitor delivery, detect creative fatigue, analyse which elements of your ads are driving results and draft new variations, while our media buyers and creative team direct the work and approve every change. You can start with paid media alone and add email, CRM or search when it makes sense.

The system starts working on day one, so the first things you notice are operational: faster reporting, problems flagged sooner and more creative in testing. Performance gains follow as the extra testing compounds, usually within the first one to three months depending on the channel and your starting point. We agree clear goals at the outset and show you what the agents found, what we did and what it earned every week.

Yes. Alongside running marketing for clients, we help in-house teams adopt the same operating model through AI strategy and consulting, use case discovery, agentic automation builds and AI training. Some clients want us to run their marketing; others want to build the capability themselves with our help; many do both, starting with us and bringing more in-house over time.

Start with a conversation about your goals and where your marketing sits today. We will usually run an audit of your channels, data and creative, show you where agents would make the biggest difference first and share a prioritised plan. From there we agree the channels, the guardrails and the ways of working that suit your team, and the system goes live on your accounts.