Reach people at the moment they are looking for you.

A Google Ads agency plans, builds and manages your campaigns across Search, Shopping, Performance Max, YouTube and Display. At Vertical that covers account audits, strategy, keyword research, product feed optimisation, campaign structure, ad copy, bidding, budget management, conversion tracking, landing page recommendations and reporting. Instead of stretching an in-house marketer across a complex platform, you get a senior team that manages your account every week and connects it to the rest of your marketing.

The right budget depends on your market, margins, goals and how much search demand exists for what you sell. Too little spend can make it hard for Google's bidding to learn, while too much too soon can waste money before the account is properly tuned. We look at search volumes, competition, your current data and what a customer is worth to you, then recommend a starting budget and a plan for scaling as results prove themselves.

Performance Max is a Google Ads campaign type that uses automation to show your ads across Search, Shopping, YouTube, Display, Gmail and Discover from a single campaign. It can work well, particularly for ecommerce brands with good product feeds and accurate conversion data, but it gives less visibility and control than traditional campaigns. We decide whether to use it based on your goals and data, structure it carefully, feed it strong signals and monitor where it spends so it supports your wider account rather than cannibalising it.

Shopping performance starts with the product feed. We optimise titles, descriptions, categories, images and attributes in Google Merchant Center so products appear for the right searches. We then structure campaigns around margin, stock levels and performance, so budget goes to the products that matter most. Ongoing work includes reviewing search terms, adjusting bids and product groups, fixing feed errors and testing promotions, all measured against revenue and profit.

Search campaigns can start bringing in traffic and sales soon after launch, because they reach people who are already looking. However, accounts improve significantly over the first few months as bidding algorithms learn, search term data builds up and we refine keywords, ads and landing pages. New accounts and major restructures need time to settle. We agree clear goals at the start and report against them regularly, so you can see progress as it happens.

Yes, and it is usually where we start. Our audit reviews account structure, conversion tracking, keywords and match types, search terms, negative keywords, product feeds, Performance Max setup, bidding strategies, ads, assets, landing pages and budget allocation. We highlight where money is being wasted, where opportunities are being missed and what is holding performance back, then share a clear, prioritised plan you can act on with us or with your own team.

Yes. We plan and run YouTube campaigns through Google Ads, including video campaigns for awareness and consideration and Demand Gen campaigns that combine video and image formats. Our creative team can produce video made for YouTube's formats, from short bumper ads to longer stories. We judge YouTube on what it adds to your overall growth, using brand search trends, new customer data and lift studies where suitable, rather than last-click sales alone.

We set up conversion tracking through Google Tag Manager or direct integrations, add enhanced conversions to improve match rates and configure Consent Mode in line with privacy rules. Where relevant, we import offline conversions such as qualified leads or completed sales from your CRM, so Google optimises towards outcomes that matter. We also compare Google Ads data with analytics and backend sales, so the numbers used for decisions are ones you can trust.

Google Ads lets you pay to appear in search results and across Google's network, with traffic starting as soon as campaigns launch and stopping when spend stops. SEO earns visibility in organic search results over time through content, technical improvements and authority. The two work best together. Paid search data reveals which terms convert, which can guide SEO priorities, while strong organic rankings can reduce reliance on paid clicks for some terms. We plan both as part of one search strategy.

Yes. Our team writes responsive search ads, sitelinks, callouts and other assets, and our creative team produces images and video for Performance Max, Demand Gen and YouTube. Copy is written to match search intent and your brand voice, and we test variations continuously. Because the same team works on your other channels, messaging stays consistent wherever customers see your brand.

We report on what matters to the business: spend, revenue, profit, cost per acquisition, new customers and return on ad spend, alongside the campaign-level detail that explains why results changed. Reports are written in plain language and include what we learned and what we are doing next. We also compare Google Ads results with analytics and backend data, so you get an honest view of performance.

The best first step is a conversation about your goals and where Google Ads sits in your marketing today. From there we usually audit your account and tracking and share a prioritised plan, then agree a scope and ways of working that suit your team. Whether you need us to run Google Ads fully or help with a specific project such as a Shopping rebuild, we will tell you plainly where we see the biggest opportunities.