TikTok Shop

Turn TikTok discovery into sales, right in the app.

TikTok Shop lets people buy the moment they discover something, through shoppable videos, LIVE sessions and creator content. Done well, it becomes one of your best-performing sales channels. We set up and run TikTok Shop end to end, from listings and promotions to affiliates, creators and Shop campaigns, connected to your store and the rest of your marketing.

Every part of TikTok Shop, working together

Your TikTok Shop

We start by reviewing your products, margins, operations and any existing Shop. You get a clear plan for whether and how TikTok Shop fits your brand, and what it will take to make it work.

An AI agent for your TikTok Shop

Every TikTok Shop we run comes with an agent that reads your Shop, affiliate and video data together. Ask which creators drive sales, which products to push or how a promotion performed, and get a clear answer backed by live numbers.

It spots trends, flags stock and listing issues and drafts creator briefs at speed. Our team reviews every recommendation before anything changes in your Shop.

You
Which creators are driving Shop sales?
Two creators with smaller followings are driving most affiliate orders this month. I have suggested offering them a longer partnership for your approval.
You
Which products should we push next?
Your bundle is converting best from video but has the fewest creators featuring it. I have drafted a brief to send to your top affiliates.
Ask about your TikTok Shop

Why brands grow on TikTok Shop with Vertical

TikTok Shop rewards brands that move quickly and work with creators well. We bring Shop, creators, creative and ads under one roof.

Shop and ads together

Shop listings, creator content and paid campaigns are planned as one system, so discovery leads naturally to purchase.

Creators who fit

We find and manage creators and affiliates whose audiences genuinely match your brand.

Connected to your store

Shop is linked to your existing store and fulfilment, so stock and orders stay accurate.

Creative that sells

Our creative team makes shoppable video quickly, tested to find what drives sales.

AI with human judgement

Agents watch sales, creators and listings around the clock. Our team decides what changes.

Honest measurement

We track Shop and site sales together, so you see the full picture of what TikTok delivers.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

TikTok Shop questions, answered

What is TikTok Shop and should our brand use it?

TikTok Shop lets people buy products directly within TikTok, through shoppable videos, LIVE sessions, product showcases and creator affiliate content. For many consumer brands it is a strong way to turn discovery into sales without asking people to leave the app. It suits products that are easy to show on video and appeal to TikTok's audience. We help you assess whether it fits your brand, margins and operations, then set it up and manage it properly.

How do you work with TikTok creators and affiliates?

We identify creators whose audiences, values and style genuinely fit your brand, then handle outreach, briefing, product seeding, agreements, content rights and payment where needed. Through TikTok Shop's affiliate programme, creators can earn commission on sales they drive. We track which creators perform, build longer relationships with the strongest and use their content in Spark Ads. Briefs give creators clear guidance while leaving room for their own voice, because authenticity is what makes the content work.

Can you manage our TikTok Shop listings and operations?

Yes. We set up your Shop, create and optimise product listings, manage the catalogue, set up promotions and connect Shop with your existing store and fulfilment where possible. We also monitor Shop performance and policies, so listings stay accurate and compliant. Operational tasks such as fulfilment and customer service can be handled by your team or partners, and we help make sure everything connects smoothly.

Do you run TikTok LIVE shopping sessions?

Where LIVE shopping suits your brand and products, we help plan and support sessions, including scheduling, presenters or creators, product selection, promotions and promotion of the session itself. LIVE can work well for launches, demonstrations and limited offers, but it needs preparation and the right people in front of the camera. We will tell you honestly whether it is likely to be worth the effort for your brand.

How do you measure TikTok Shop performance?

We track Shop sales, affiliate sales and the videos and creators behind them, alongside sales on your own store, because TikTok often drives purchases in both places. Reports are written in plain language and explain what is selling, which creators are performing and what we are changing next.

Do we need TikTok Ads as well as TikTok Shop?

Not always, but they work best together. Shop campaigns put your best products and videos in front of people ready to buy, and Spark Ads can boost creator content that is already selling. We will recommend the mix that suits your goals and budget, and many brands start with Shop and creators before adding paid campaigns.

How do we get started with Vertical?

The best first step is a conversation about your products, goals and operations. From there we review whether TikTok Shop is a good fit and share a clear plan covering setup, creators, content and campaigns.

Bring us the ambition. We’ll build the system behind it.