This policy explains the cookies and similar technologies used on verticalbrands.co, what they do and how you can control them. It should be read alongside our Privacy Policy.
What cookies are
Cookies are small text files stored on your device when you visit a website. Similar technologies, such as local storage, work in the same way. Some are needed for a site to work; others help the owner understand how the site is used or measure advertising.
Your choices
When you first visit, we ask whether you accept analytics and advertising cookies. Nothing in those categories is set until you choose Accept. If you choose Reject, or make no choice, only the strictly necessary storage below is used. You can change your mind at any time using Cookie settings, which is also in the footer of every page. You can also block or delete cookies in your browser settings.
Strictly necessary
Used to make the site work and to remember your cookie choice. These do not need your consent.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
vb-consent | Vertical Brands (local storage) | Remembers whether you accepted or rejected cookies | Until you clear it |
Analytics
Set only if you accept. They help us understand how visitors use the site, such as which pages are viewed, so we can improve it.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
_ga | Google Analytics | Distinguishes one visitor from another | 2 years |
_ga_* | Google Analytics | Keeps track of the current session | 2 years |
Advertising
Set only if you accept. They help us measure how our adverts on Facebook and Instagram perform and show relevant adverts to people who have visited the site.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
_fbp | Meta (Facebook, Instagram) | Identifies browsers for advert measurement and delivery | 90 days |
_fbc | Meta (Facebook, Instagram) | Records that you arrived by clicking one of our adverts | 90 days |
Meta may also read its own cookies if you are logged in to Facebook or Instagram. These are governed by Meta’s cookie policy.
Enquiry form and Meta
When you send an enquiry through our Start a project form, we share limited details with Meta through its Conversions API so we can measure which adverts lead to enquiries. Your email address, phone number, name and country are converted into an irreversible code (hashed) before they are sent, alongside technical details such as your IP address and browser type. This happens on our server rather than through cookies, so it is not affected by your cookie choice. More detail is in our Privacy Policy.
Contact us
If you have any questions about this policy, email hello@verticalbrands.co or write to Vertical Brands, 20–22 Wenlock Road, London N1 7GU.
