Consumer Services
More bookings, better leads, loyal clients.
Everything that fills the diary and the pipeline
We connect your marketing to your booking system or CRM, so every campaign is measured on appointments, qualified leads and revenue, not clicks.
Be found
Local search, maps and paid campaigns that reach people nearby who are ready to book.
Inspire
Social content and ads that show the experience, explain the product and make people want it.
Book or apply
Websites, booking journeys and lead funnels that make it effortless to choose a time, request a call or start an application.
Return
Email, memberships and service that turn a first visit into a regular habit.
Platforms we work with
Growth measured in appointments
Booking Growth
We plan campaigns around your capacity, filling quieter days and times, launching new locations and promoting the treatments and services with the best margins.
An agent that knows your diary
Our agentic system connects booking platforms such as Zenoti with your ads, website and email, so marketing decisions are based on real appointments and revenue.
Agents watch capacity and client behaviour and draft campaigns, and our team decides what to run, so every location gets attention.
Ask about your bookings
Why service brands choose Vertical
We have helped studio brands grow bookings and product sales together, and consumer investment brands turn complex products into qualified leads, with marketing joined up from first search to repeat visit.
Bookings and retail
For FACEGYM, bookings and eCommerce both grew together.
Booking platform expertise
Hands-on with Zenoti and the systems service businesses run on.
Financial products
For Decant Group, 477% more leads at 11% lower cost per lead.
Retention focused
Programmes that bring clients back, not just in once.
AI built in
Agents watch capacity and behaviour and act quickly.
One team
Brand, social, search, web and email planned together.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
Consumer services marketing questions, answered
What types of consumer businesses do you work with?
Two groups. Service businesses such as studios, clinics, salons, spas and fitness and wellbeing brands, from single locations to international groups. And consumer financial brands, such as investment, savings, insurance and lending products. What they share is a need to win trust, fill the diary or pipeline, and keep clients coming back.
Do you market consumer financial products?
Yes. Investments, savings, insurance and lending are considered purchases, so we focus on education, trust and clear next steps, with funnels that qualify leads before they reach your sales team. For Decant Group, an alternative investment business, we delivered 477% more leads at 11% lower cost per lead. We work alongside your compliance team so financial promotions stay clear, fair and not misleading.
How do you increase bookings?
We combine local search, paid search and social campaigns with a smooth online booking journey and strong retention emails. Campaigns are planned around your capacity, so we focus effort on the days, times and services you most need to fill.
Do you work with booking platforms like Zenoti?
Yes. We work with Zenoti and other booking systems to connect marketing with real appointment data. That lets us measure campaigns on bookings and revenue, and trigger reminders and win-back messages automatically.
Can you help with multiple locations?
Yes. We keep the brand consistent while tailoring campaigns, local search and offers to each location, and we report results by site so you can see where to invest.
Can you help us sell products as well as services?
Yes. Many service brands also sell products online. For FACEGYM, we grew eCommerce purchases and studio bookings together, with strategy, paid media and email working as one system.
How do you measure success?
We track bookings, revenue per client, rebooking rate, membership growth and cost per new client, alongside online sales where relevant. Everything is reported in plain language with clear next steps.
How important are reviews?
Very. Reviews influence both search visibility and the decision to book. We help you ask for reviews at the right moment, respond well and use great feedback in your marketing.
How do we get started?
Start with a conversation about your locations, services and goals. We usually review your bookings data and marketing, then recommend the steps most likely to fill your diary.
