AI Training & Adoption

The tools are ready. Now your people can be too.

Licences are easy to buy. Confidence, skill and new habits take longer. Most teams have access to AI but use a fraction of what it can do, often unsure what is allowed, what is accurate and where to begin. Our training and adoption programmes are practical, specific to each role and built around the work your people actually do, so new ways of working stick long after the session ends.

Learning that changes how work gets done

AI Literacy

A shared foundation for everyone, from leadership to new starters. What AI is good at, where it falls short, how to write a useful prompt, how to check the output and how to use it responsibly with company and customer data.

A practice partner for every learner

Alongside live training, we set up an assistant that knows your guidelines, playbooks and approved prompts, so people can practise safely and get help in the moment.

Our trainers watch how the team is using it, spot where people get stuck and shape follow-up sessions around real questions rather than a fixed curriculum.

You
How do I turn this campaign data into a report?
Start by telling me who the report is for and what decision they need to make. Then paste the numbers and I will draft a summary. We can check it together against the source before you send it.
You
Can it write in our brand voice?
Yes. Your team’s prompt library includes the brand voice guide, so drafts start in the right tone. You still read every line before it goes anywhere, as the guidelines ask.
Ask your AI coach

How an adoption programme runs

  1. 01

    Assess

    We gauge current skills, confidence and usage across the team, and agree what good adoption looks like for your business.

  2. 02

    Design

    We build a programme around your roles, tools and priorities, with playbooks and guidelines tailored to your work.

  3. 03

    Train

    Practical, hands-on sessions for each group, from leadership to specialists, using your own tasks and data where possible.

  4. 04

    Embed

    Champions, coaching and regular check-ins turn new skills into everyday habits, and we measure the change over time.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

AI training questions, answered

Why do teams need AI training?

Access to AI tools does not automatically lead to good use of them. Without training, people often use AI for a handful of simple tasks, are unsure what is allowed with company data and struggle to judge when the output can be trusted. Practical training builds the skills and confidence to use AI well, sets shared standards for quality and safety, and helps the whole organisation get value from the tools it is already paying for.

What does your AI training cover?

Programmes typically include AI fundamentals, effective prompting, checking and improving outputs, responsible use of data, and role-specific workflows for tasks such as research, writing, analysis, reporting and creative development. Leadership sessions focus on strategy, value and change management. We tailor every programme to your tools, policies and priorities rather than delivering a generic course.

Who is the training for?

Everyone who will work with AI, which is increasingly everyone. We run sessions for leadership teams, marketers, creatives, sales and service teams, operations and new starters. Each group gets training built around its own work. Mixed sessions are useful for shared foundations, while role-specific sessions are where people build the habits that change their day-to-day output.

Is the training delivered in person or online?

Both. Many clients prefer in-person workshops at their offices or at our home in Battersea Power Station for the initial programme, then follow up with shorter online clinics. Fully remote programmes work well for distributed teams. We keep groups small enough for hands-on practice, because people learn AI by using it rather than by watching slides.

Which AI tools do you train on?

We train on the tools your team already has or plans to use, which commonly include ChatGPT, Claude, Microsoft Copilot, Google Gemini and the AI features built into platforms such as HubSpot, Canva, Shopify and the major ad platforms. The principles we teach carry across tools, so your team stays capable as the technology changes.

How do you make sure new habits stick?

Adoption is built after the training session as much as during it. We create playbooks and prompt libraries people can return to, train internal champions who support colleagues, run follow-up clinics on real questions and measure usage and confidence over time. Leadership involvement matters too, so we help managers set expectations and recognise good practice within their teams.

Can you help us write an AI usage policy?

Yes. A clear policy gives people the confidence to use AI without worrying about getting it wrong. We help you set practical guidelines on which tools are approved, what data can and cannot be shared, when human review is required and how to handle brand, accuracy and copyright questions. We keep policies short and readable, because a policy nobody reads protects no one.

How do you measure the impact of training?

We agree measures at the start, which usually include confidence and skill levels before and after, how widely and how often the tools are used, and time saved on specific tasks. Where possible we also look at business outcomes such as faster turnaround or higher output quality. We report on progress in plain language and use the results to shape follow-up sessions.

Can training be combined with building AI solutions?

Often that is the best approach. When we build agents or AI-powered workflows for a team, training ensures people understand how they work, trust the results and know how to get the most from them. Equally, training often surfaces ideas for automation that the team then asks us to build. Both sides of the work strengthen each other.

How do we get started?

We usually begin with a short conversation and a quick assessment of where your team is today. From there we propose a programme sized to your organisation, from a single leadership workshop to a full adoption programme across several teams. We will recommend the lightest approach that will genuinely change how your people work.

Bring us the ambition. We’ll build the system behind it.