What does a full-service marketing agency do?
A full-service marketing agency plans, creates and runs marketing across every major discipline, typically including brand, creative, paid media, social, search, email and websites. Instead of managing several specialist suppliers, you work with one team that shares the same data and goals. At Vertical, that team is supported by an agentic AI system that monitors performance and handles much of the routine analysis and production, so our people can focus on strategy and creative quality.
Do we have to use every service?
No. Many clients start with a single discipline, such as paid social or email, and add more over time as trust builds and needs change. Others bring us the whole plan from the start. We recommend what will make the biggest difference for your business and budget, and we will tell you plainly if something is better kept in house or with another specialist.
How is Vertical different from other agencies?
Three things. First, every discipline sits under one roof and one plan, so channels support each other rather than compete. Second, your account is run by senior practitioners rather than juniors. Third, AI is built into how we work, which means faster reactions, more creative testing and clearer reporting than a traditional agency model allows.
Which types of businesses do you work with?
We work with ambitious consumer brands, eCommerce businesses, eLearning and online course companies, B2B firms and consumer service businesses. Most are growing quickly or preparing for their next stage of growth, and want a partner who can cover brand and performance together.
How do you report on results?
We agree goals and measures at the start, then report against them regularly with plain-language commentary on what changed and what we will do next. You get access to live dashboards, and our agents flag notable changes between reports so nothing important waits for the next meeting.
Who will work on our account?
A dedicated lead who knows your business well, supported by specialists across media, creative, email, web and analytics as your plan requires. You will always know who is responsible for what, and you will speak to the people doing the work.
How quickly can you get started?
Most accounts are up and running within a few weeks. We begin with onboarding and an audit of your current marketing, then agree priorities and a plan. Where there are quick wins, we act on them early rather than waiting for a full strategy to be signed off.
Do you work with in-house marketing teams?
Yes, often. Some clients use us to extend their in-house team with specialist skills or extra capacity, others hand over specific channels completely. We share our tools, data and thinking openly and fit around the way your team already works.
How do you use AI in agency work?
Our agents monitor campaigns around the clock, pull data together from every platform, spot changes in performance, draft reports and prepare creative variations and optimisations. Our specialists review everything before it goes live. AI gives us speed and coverage, while experienced people stay responsible for strategy, creative and every decision that matters.
Where are you based?
Our home is Battersea Power Station in London. We work with clients across the UK and internationally, in person and remotely.
