Linda Rauch
14,000+ students, 88.7% revenue growth.
Overview
Linda Rauch is a renowned spiritual practitioner, author and educator. Her expertise spans psychic mediumship, intuitive tarot and spiritual development, with a loyal following built over years of live events, readings and published works. She came to Vertical with a vision: to take her teachings online and build a scalable digital education business.
The goal was to create a complete digital education ecosystem — one that could translate Linda's in-person expertise into a suite of online courses, attract a global audience, and generate sustainable, recurring revenue. We partnered with Linda to build and launch everything from course architecture and curriculum planning through to full-funnel marketing and customer support management.
The Audience
Linda's audience spans spiritually curious beginners through to practising psychics and tarot readers looking to deepen their craft. They are drawn to authentic, warm, expertise-led teaching and value personal connection with the educator behind the content.
Reaching them meant building a marketing model that could attract a broad audience with accessible, low-ticket entry points — masterclasses and introductory workshops — and then convert high-intent students into premium programme enrolments. Every campaign was designed to feel high-vibe and emotionally resonant while still driving commercial results.
The Challenge
Linda had deep expertise, a loyal following and years of in-person teaching experience, but no digital infrastructure to scale her knowledge into a global education business. Taking a personal, relationship-driven practice online required more than just filming courses. It needed a full ecosystem: curriculum architecture, a marketing engine, funnel strategy and ongoing student support.
The challenge was to build all of this from scratch, position Linda as a leader in spiritual education online, and create a repeatable model that could launch multiple courses, attract students globally, and grow revenue year on year — all while keeping the campaigns emotionally authentic and true to Linda's voice.
Involvement
We partnered with Linda to build and launch a complete digital education ecosystem positioned at the intersection of spiritual learning and smart digital marketing. Together, we developed six full online courses across three pillars: psychic and mediumship, intuitive tarot, and modern witchcraft. Our work included:
- Digital marketing strategy and full-funnel planning
- Course architecture and curriculum planning
- Creative development including videography, photography and branding
- Copywriting and messaging
- Landing page and funnel development
- Email marketing and automation
- Paid social advertising
- Customer support management
Each masterclass acted as a gateway into deeper learning — building trust and engagement before introducing the Academy-level experience. The campaigns were designed to feel high-vibe and high-converting, blending emotional resonance with commercial results.
The Outcome
The results were both creative and commercial:
- 14,000+
- Students enrolled
- +88.7%
- YoY revenue growth
- 6
- Courses launched
What began as a single course idea grew into a robust eLearning platform with six-figure revenue in just a few months. Linda's brand is now positioned as a leader in spiritual education, supported by a performance marketing engine that continues to scale both impact and income.
Thoughtful strategy, meaningful content and the right systems can turn personal expertise into a global digital education business.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
