Case Study

Dr. Ayad Harb


Digital Marketing Strategy
Creative Development
Landing Page Development
Email Marketing
Paid Social Media
Customer Service


Dr. Ayad Harb, a plastic surgeon and key opinion leader celebrated for his groundbreaking non-surgical 3 point nose correction technique, approached Vertical with a clear objective: to reach, engage and acquire aesthetic injectors and medical practitioners onto his new online learning programme, Nonsurgical Rhinoplasty Pro. Vertical was tasked with crafting a marketing campaign that not only resonated with his audience but also reinforced his position as an industry leader.


Embracing the challenge, Vertical deployed its proprietary Webinar Upsell model, a framework designed to captivate, engage, and convert prospects into customers. The campaign's centerpiece was an expertly crafted webinar, meticulously designed to showcase Dr. Ayad's expertise and the value of his online course. Vertical's involvement included strategy, videography, photography, ad creatives, paid advertising, outbound marketing, and strategic email marketing. We deployed our an ad strategy that allowed us to acquire warm leads of qualified medical practitioners, at a relatively low cost.



Registrations Per Webinar


Return on Investment


Follower Growth


Increase in Engagement


The webinar became a cornerstone for success, generating an average of 3,000 warm and qualified leads per event, achieved with minimal ad spend. Our multifaceted approach translated into a 3,600% return on ad spend, a testament to the efficacy of Vertical's tailored marketing strategies and their deep understanding of Dr. Ayad's audience and market dynamics. The campaign did not just meet the set objectives, it created a benchmark for future marketing endeavors in the medical training sector.

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