Case Study

SRGN Clinic


Digital Marketing Strategy
Web Design & Development
Conversion Rate Optimisation (CRO)
Search Engine Optimisation (SEO)


SRGN, led by the renowned Dr. Ayad Harb, is at the forefront of aesthetic and plastic surgery, offering an array of specialised treatments aimed at enhancing natural beauty and boosting self-confidence. With clinics in London, Bicester and Ascot, SRGN is dedicated to pioneering aesthetic techniques and minimally invasive surgeries. The challenge was to create a digital platform that mirrored their excellence in cosmetic care and guided clients through their personal cosmetic journeys.


Vertical Brands partnered with SRGN to encapsulate their ethos of beauty and self-belief restoration in a comprehensive digital strategy. Our collaboration focused on brand ideation, website creation, and an integrated SEO approach to enhance online visibility and user engagement.

Working closely with the SRGN team, we developed a brand identity that resonated with the elegance and professionalism of SRGN. The website, spanning over 175 pages, was meticulously crafted to not only inform but also engage visitors. It served as a digital reflection of SRGN's commitment to revitalising beauty and well-being, offering an intuitive and educational journey through their services.

Our approach to increasing SRGN's digital footprint involved a dual strategy of on-page optimisation and blogger outreach, enhancing both visibility and credibility. We also took charge of content creation, ensuring that each page echoed SRGN's voice and expertise, while providing clear and concise information to potential clients.





The partnership between Vertical Brands and SRGN yielded remarkable results. The comprehensive website became a cornerstone of SRGN's digital strategy, attracting and engaging a wider audience.

The brand and website we developed successfully communicated SRGN's ethos, attracting more clients to their clinics. Our SEO efforts significantly increased SRGN's online visibility, leading to a notable rise in organic search traffic. The engaging and informative content on the website enhanced user experience, translating into higher conversion rates.

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