We are looking for a freelance Social Media Manager to run social for one of our US clients. You will own their Instagram and TikTok from plan to post: shaping the strategy, making the content, managing creators and the influencer budget, and reporting on what is working. It is a single-client role, so you will know the brand deeply and become an extension of their team.
Role overview
- Contract
- Freelance
- Location
- United States, remote
- Client
- One US-based consumer brand
- Pay
- Fixed monthly fee
- Platforms
- Instagram and TikTok
- Monthly output
- 30 to 40 pieces of content
- Also includes
- Influencer and creator budget management
- Experience
- 3+ years managing social for consumer brands
- Hours
- US working hours
- Reports to
- The Vertical team and the client
What you will do
- Own the client's Instagram and TikTok accounts day to day, including planning, publishing and community management.
- Create 30 to 40 pieces of content a month across both platforms: short-form video, Reels, TikToks, carousels, Stories and static posts.
- Build and run a monthly content calendar that ties back to the client's launches, promotions and goals.
- Manage the influencer budget: finding and briefing creators, negotiating rates, tracking spend and measuring return.
- Keep on top of trends, sounds and formats, and move quickly when something is worth jumping on.
- Report monthly on reach, engagement, follower growth and creator performance, with clear recommendations for what comes next.
- Work closely with the Vertical team and the client, keeping everyone aligned on priorities and approvals.
What you will bring
- Three or more years managing social for consumer brands, with a portfolio that shows content you made yourself.
- Strong short-form video skills: you can shoot, edit and write captions that sound like the brand.
- Experience running influencer and creator programmes, including budgets and contracts.
- A clear sense of what performs on Instagram and TikTok, and the data to back it up.
- The organisation to deliver a high volume of content every month without the quality slipping.
- Confidence working directly with a client and managing your own time.
- Based in the United States, with US working hours.
Nice to have
- Experience with paid social or boosting content.
- Familiarity with tools such as CapCut, Canva, Later, Sprout Social or similar.
- Experience in eCommerce or direct-to-consumer brands.
How it works
- Freelance contract with a single US-based client, managed through Vertical.
- A fixed monthly scope built around 30 to 40 pieces of content.
- Remote, with regular check-ins with the Vertical team and the client.
- Rate based on experience. Tell us your proposed monthly fee when you apply.
