Fulfilment & Manufacturing

Operations that keep pace with your growth, quietly and reliably.

Marketing can only grow a brand as fast as its operations allow. We help ecommerce brands set up and run the parts behind the scenes: choosing fulfilment partners, working with manufacturers, planning stock and connecting it all to your store. It sits alongside our marketing work, so demand and supply are planned together and customers receive what they ordered, when they expected it.

Every part of your operations, planned and connected

Operations review

We begin by understanding how products are made, stored, packed and delivered today. You get a clear view of where things work, where costs or delays creep in and what needs to change before growth puts more pressure on the system.

An AI agent for your operations

Every operations engagement comes with an agent that reads your order, stock and customer service data. Ask whether stock will cover a campaign, where delays are coming from or which products drive most returns, and get a clear answer from your own data.

It flags risks early and drafts plans, forecasts and supplier notes at speed. Our team reviews every recommendation before anything is shared with partners or changed in your systems, so nothing goes ahead without a person checking it first.

You
Do we have enough stock for the spring launch?
Your bestselling colour will likely run short if the launch performs like the last one. I have drafted a reorder suggestion and timeline for the team to review with your manufacturer.
You
Why are delivery complaints rising?
Most relate to one carrier's service in the north of England. I have grouped the tickets and outlined options for raising it with your fulfilment partner.
Ask about your fulfilment and stock

Why brands bring Vertical into their operations

Growth puts pressure on everything behind the scenes. We help make sure your operations are ready for the demand your marketing creates.

Marketing and operations planned together

Launches, promotions and peak periods are planned with stock and fulfilment in mind, so campaigns never sell what you cannot ship.

Practical and independent

We help you compare partners and options on their merits and recommend what suits your brand, products and stage of growth.

Built around your customers

Delivery, returns and packaging decisions are made with the customer experience in view, because operations shape how people feel about your brand.

Connected systems

Your store, inventory, fulfilment and customer service tools are linked properly, reducing manual work and the errors that come with it.

AI with human judgement

Agents watch stock, orders and service data for early warning signs. Our team decides what to act on and handles conversations with partners.

Clear and modest advice

We are honest about where we can help directly and where specialist partners are the better choice, so you always get the right expertise.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

Fulfilment and manufacturing questions, answered

What is a 3PL and when should an ecommerce brand use one?

A 3PL, or third-party logistics provider, stores your stock and picks, packs and ships orders on your behalf. Many brands start by fulfilling orders themselves, which works well at low volumes but becomes harder as orders grow, products multiply or you start selling across several channels. A 3PL can free up time and space and give access to better shipping rates. The right moment to switch depends on your volumes, products and margins, and we help you weigh those factors before you commit.

How do you help us choose a fulfilment partner?

We start by understanding your products, order patterns, sales channels, delivery promises and budget. From there we help you build a clear brief, compare suitable partners on service, technology, pricing structure, location and fit, and ask the questions that are easy to miss. We support you through proposals and onboarding, including connecting your store and planning the stock transfer. The decision is always yours, but you make it with a clear view of the trade-offs.

Do you work directly with manufacturers?

We support brands in their relationships with manufacturers and suppliers, helping with briefs, specifications, samples, timelines and ongoing communication. Depending on what you need, that might mean helping you find and assess new suppliers or improving how you work with existing ones. We are careful to be clear about our role. We are not a manufacturer or sourcing agent ourselves, and where specialist partners are better placed to help, we will say so and help you work with them.

How does stock planning connect to marketing?

Marketing creates demand, and stock planning makes sure you can meet it. When the two are planned separately, brands run out of bestsellers in the middle of a campaign or end up holding stock that marketing never pushed. We bring your promotional calendar, launches and seasonal patterns into forecasting, so purchase orders reflect what you actually plan to sell. That protects revenue, customer experience and cash flow at the same time.

Can you help us reduce shipping and fulfilment costs?

Often, yes. We review where your costs come from, including storage, pick and pack fees, packaging, carrier rates and returns. Small changes such as better packaging sizes, smarter carrier choices, clearer delivery options or revised free shipping thresholds can add up. We also look at whether your current setup still suits your volumes. Any recommendations are weighed against customer experience, because the cheapest option is not always the right one for your brand.

How do you handle returns?

We help you design a returns process that is clear for customers and sustainable for the business. That covers your returns policy, how returns are requested and tracked, how your fulfilment partner processes them and how refunds or exchanges are handled. We also look at returns data to understand why products come back, because the answer often points to sizing information, product descriptions or quality issues that can be fixed upstream.

Can you connect our Shopify store to our 3PL?

Yes. We help connect your ecommerce platform, such as Shopify, to your fulfilment partner, inventory tools and shipping software, so orders flow automatically and stock levels and tracking information update without manual work. We test the integration carefully before go-live, including edge cases such as split shipments, bundles, pre-orders and returns, so problems are caught before customers notice them.

What does an operations review involve?

An operations review looks at how your products move from manufacturer to customer. We map your current suppliers, stock holding, fulfilment, shipping, returns and the systems that connect them, alongside cost and service data where available. We then identify the main risks and opportunities, such as stock gaps, rising costs or slow delivery, and set out a prioritised plan. It gives you a clear picture before making bigger decisions such as changing partners.

Is this service only for large brands?

No. The right support depends on your stage. Earlier-stage brands often need help choosing their first fulfilment partner or setting up reliable stock planning, while larger brands may need help managing several partners, channels or markets. We shape the work around where you are and what is most likely to hold back growth, and we are honest when a lighter-touch approach makes more sense than a bigger project.

How does this fit with your marketing services?

Because we also run marketing for many of the brands we support, we can plan operations around what is coming. We know when a campaign, launch or promotion is likely to lift demand, and we can make sure stock, fulfilment and customer service are ready for it. That joined-up view helps avoid the common problem of marketing succeeding faster than the business can deliver, which frustrates customers and wastes spend.

How do we get started?

The best first step is a conversation about how your operations work today and what is causing friction. From there we usually carry out an operations review and share a clear, prioritised plan. Whether you need help choosing a new fulfilment partner, working with a manufacturer or improving stock planning around your marketing, we will tell you plainly where we can help and where another specialist would serve you better.

Bring us the ambition. We’ll build the system behind it.