Pet
For the ones who share our lives.
From first bowl to lifelong loyalty
We look after the whole owner journey, so the campaigns that win new customers and the experience that keeps them work together.
Discover
Campaigns and content that reach owners when they are choosing what is best for their pet.
Trust
Real owners, real pets and clear information that make the choice easy.
Buy
Stores, marketplaces and checkout set up to turn a first order into a habit.
Stay
Email, subscriptions and loyalty that keep the bowl full and owners close.
Platforms we work with
A growth engine for pet brands
Owner Strategy
We start with the owners you serve, the pets they care for and why they switch brands. That shapes the proposition, the hero products and targets for new customers, subscription rate and lifetime value.
An AI agent for pet brands
Our agentic system connects your store, subscriptions, ad accounts and email, so you can see how owners find you, buy and stay.
It spots where customers drop away and drafts improvements, and our team decides what to test and how it should sound.
Ask about your customers
Why pet brands choose Vertical
We have helped pet food brands grow email revenue, conversion and loyalty, and we understand how much owners care about getting it right.
Email growth
900% email revenue growth for Canagan and 148% more email revenue for McAdams.
Conversion gains
74.3% more conversion value for Tribal.
Retention experts
Subscriptions, reorders and loyalty that grow lifetime value.
Owner focused
Messaging built around what owners actually care about.
AI built in
Agents analyse buying patterns and draft campaigns, people make the calls.
Full journey
Acquisition, store, email and content planned together.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
Pet brand marketing questions, answered
How do you market a pet food brand?
We start with what makes the food worth choosing, from ingredients to the difference owners notice, then show it through content people trust. That usually means paid social and search, owner reviews and creator content, a store built to convert and email that turns first orders into regular deliveries. We plan and measure each part together.
What results have you achieved for pet brands?
We have helped Canagan achieve 900% email revenue growth, McAdams grow email revenue by 148% and Tribal increase conversion value by 74.3%. Each brand had a different challenge, but in every case the growth came from understanding owners better and building journeys that kept them coming back, month after month.
How do you grow subscriptions and repeat orders?
Repeat orders come from good products and timing that matches real life. We build reorder reminders around how long a bag or tin lasts, subscription offers that feel genuinely useful, check-ins at the moments people tend to cancel and loyalty rewards for long-standing customers. We track retention and lifetime value closely.
Should pet brands sell on Amazon?
Many pet owners shop on Amazon, so it can be a valuable channel, but it needs careful pricing, content and stock management to protect margins and the brand. We help decide which products to list, manage listings and advertising, and make sure marketplace sales support your own store and subscriptions.
How do you handle claims about health and nutrition?
Pet food advertising has rules about nutritional and health claims, and owners are quick to notice anything that feels exaggerated. We write clear, honest copy, check claims against the evidence you hold and follow platform and industry guidance. Where something needs specialist review, we flag it before it goes live.
Do influencers work for pet brands?
Yes, pets are some of the most loved creators online. We look for owners and creators whose audiences match your customers, brief them clearly and license the best content for ads, email and your site. Real pets enjoying real food is often the most persuasive content a pet brand can have.
How does AI fit into your work?
Our agents connect store, subscription, ads and email data, then analyse buying patterns and draft campaigns, emails and reports. Our experienced team reviews everything and decides what to do, so you get faster insight and more testing while the judgements about owners and the brand stay with people who understand pets and the people who love them.
How do we get started?
Start with a conversation about your products, customers and goals. We usually review your current channels, email and subscription data, then recommend the steps most likely to grow new customers and keep existing ones. From there we agree a plan, targets and regular reporting, so you always know what is working.
