Make, quietly running the work between your tools.

Make is a visual automation platform, formerly known as Integromat. You build scenarios on a canvas by connecting modules for different apps, then set triggers, filters and routes that decide what happens. Businesses use it to sync leads between forms and CRMs, update spreadsheets, send notifications, process orders, enrich records and connect tools that do not talk to each other natively. Its visual approach makes complex, multi-step processes easier to see and maintain than many alternatives.

A Make agency designs, builds and maintains automation on the platform. At Vertical that covers process mapping, scenario design, integrations, AI steps, error handling, monitoring, documentation and training. Because we also run CRM, email, paid media and websites, we understand the marketing and sales processes your automation supports. You get scenarios that reflect how your business actually works, and a team that keeps them reliable as your tools and volumes change over time.

Each suits different needs. Zapier is very approachable and has a huge app library, which makes it quick for simple automations. Make offers a visual canvas with routers, iterators and detailed data handling, which suits more complex processes at a sensible cost. n8n can be self-hosted and gives developers a great deal of control. We work with all three and will recommend the one that fits your processes, your team and how much control you need.

Yes. Make can connect to AI providers including OpenAI and Anthropic, so a scenario can classify an enquiry, summarise a call, extract details from a document or draft a reply. We write clear instructions for each step, limit what the model can do and route anything customer-facing for human approval. Used this way, AI removes repetitive reading and drafting while experienced people keep control of decisions and tone. For more ambitious builds, our <a href="/services/ai-solutions-development" class="vb-inline-link">AI solutions development</a> team can help.

We design for failure from the start. Scenarios include error routes, sensible retries and alerts, so when an app changes or data arrives in an unexpected format, the right person hears about it quickly. We test with realistic data before launch, keep mappings tidy and review run history regularly. When something does go wrong, we can see exactly which runs were affected and replay them once the issue is fixed, so nothing is lost.

Make plans are based on usage, measured in the work your scenarios perform each month. Scenarios that run too often, process records they do not need to or loop inefficiently can use far more than necessary. We review usage regularly and tune schedules, filters and structure so each scenario does only the work it should. That keeps your plan predictable and means automation stays good value as your business grows.

Usually, yes. Make has modules for most popular CRMs, email platforms, ecommerce stores, ad platforms and productivity tools, and it can reach almost anything else through webhooks or direct API calls. We connect tools such as HubSpot, Pipedrive, Klaviyo, Shopify and Webflow so leads, customers and orders move between them with the right fields and owners. The result is one joined-up system rather than several disconnected ones.

Yes. We name and document every scenario clearly, explain what it connects and who owns it, and train your team on how to monitor runs and request changes. Some clients want to make small adjustments themselves, while others prefer us to handle everything. Either way, nobody should depend on one person who remembers how a scenario works. Our <a href="/services/ai-training-and-adoption" class="vb-inline-link">AI training and adoption</a> work can help your team build confidence too.

Start with a conversation about the processes that take up the most time or cause the most errors today. If you already use Make, we usually begin with an audit of your scenarios, then share a prioritised plan. If you are new to automation, we map your processes and recommend where to begin. We will tell you plainly where automation will make a real difference and where a simpler change would serve you better.