Win the shelf where customers already shop.

A marketplace management agency runs your brand's presence on marketplaces such as Amazon and TikTok Shop. At Vertical that covers strategy, listings, product content, advertising, inventory planning, account health, reviews and reporting. Because one team manages every part of the account, changes in advertising, content and stock are planned together. We also connect marketplace activity with your own store, paid social and email, so every channel works towards the same commercial goals.

Most of our marketplace work is on Amazon and TikTok Shop, which together cover a large share of where shoppers search and buy. We also support brands on other marketplaces where their customers are, depending on category and markets. We usually recommend starting with the marketplace that best fits your products and margins, proving results, then expanding where the data shows there is room to grow profitably.

We start with how shoppers actually search for your products, then write titles, bullet points, descriptions and back-end terms that match that language and rank well. Images, infographics, video and enhanced brand content are designed to answer the questions shoppers would ask in a shop. We then test and refine, looking at click-through and conversion, so listings keep improving rather than being written once and left alone.

TikTok Shop lets people buy products directly within TikTok, from videos, live streams, creator content and a shop tab on your profile. Sales are often driven by creators who earn commission for featuring your products, supported by shoppable ads. We set up and run your shop, manage product listings, recruit and brief creators, run advertising and handle operations, so content and commerce work together in one place.

We build campaign structures around your range, margins and goals, then manage bids, budgets and keywords daily. On Amazon that includes sponsored products, sponsored brands and display campaigns, with defensive campaigns to protect your branded searches. We measure advertising against total sales and profit, not only the sales advertising claims, so spend is directed where it builds lasting rank and profitable growth.

Yes, within each marketplace's rules. We use approved programmes and follow-up to encourage genuine reviews, monitor ratings and questions closely and flag any patterns in customer feedback. Recurring complaints often point to issues with product content, packaging or expectations, which we help fix at the source. We never use incentivised or fake reviews, because they put your account and reputation at serious risk.

Yes. We watch stock levels, sell-through and inbound deliveries, flag reorder points and plan ahead for busy periods. We also monitor catalogue health, suppressed listings, account notifications and compliance issues daily. Operational problems such as stock running out or a listing being suppressed can undo months of ranking progress, so catching them early is one of the most valuable parts of marketplace management.

Marketplaces and your own store reach shoppers at different moments and work best when planned together. We look at pricing, range and promotions across both, so channels support rather than undercut each other. Brand building on social and search lifts marketplace demand, while marketplace reviews and visibility build trust that helps your own site. Because Vertical runs ecommerce, paid media and email too, we keep the whole picture joined up.

We use AI agents to monitor rankings, competitor activity, advertising performance and stock levels around the clock, and to draft listing copy, keyword research and campaign changes. That lets us respond faster to movements in the market. Every change is reviewed by our marketplace specialists before it goes live, so AI speeds up the analysis and drafting while experienced people make the judgements and keep everything accurate and compliant.

Listing and content improvements can lift conversion within weeks, while advertising starts generating data almost immediately. Organic rank builds more gradually, as sales history, reviews and relevance grow together. Most brands see meaningful progress over the first few months as listings, content and advertising reinforce each other. We agree realistic goals at the start and report regularly, so you can see what is driving progress.