Be part of the plan before the purchase.

A Pinterest Ads agency helps brands grow through paid advertising on Pinterest. At Vertical that covers strategy, creative, catalogue and shopping setup, campaign management, audience and keyword planning, tracking and reporting. Because we also run ecommerce, paid social and email, Pinterest is planned as part of your wider marketing, and what we learn about how your customers plan and shop informs every other channel we run for you.

Pinterest suits brands whose customers plan ahead and look for ideas, such as home, fashion, beauty, food, travel, weddings and gifting, though many other categories do well too. It tends to work best for products that are visual and benefit from context. We look honestly at your audience, products and margins, and will tell you whether Pinterest is likely to be a good investment or whether your budget would work harder elsewhere.

Pinterest offers standard image ads, video ads, carousel ads with several images, collection ads that combine a hero image with products and shopping ads built from your product catalogue. Each suits a different job, from introducing your brand to driving sales of specific products. We choose formats based on your goals and the products you want to promote, and often combine them so awareness and sales activity support each other.

Shopping ads use your product catalogue to show items with their image, title and price. Once your catalogue is connected, products can appear when people search or browse related ideas, and campaigns can focus on particular ranges or best sellers. Results depend heavily on the quality of your product data, so we clean titles and descriptions, check images and organise product groups before we scale spend.

Pinterest targeting is built around what people are planning. We use keywords and interests that reflect how your customers search and save, combined with your customer lists, website visitors and audiences similar to your best customers. Timing matters as much as targeting, because people often plan well ahead of buying. We start activity when interest in your category begins to rise, not only at the moment of purchase.

The right budget depends on your goals, category and margins. Pinterest can work at modest budgets for focused audiences, while seasonal categories often need more spend in the weeks before their peak. We usually recommend a focused test with clear goals, then scaling where results support it. We agree what success looks like at the start and adjust budgets as we learn which products, formats and audiences perform best.

We set up the Pinterest Tag and Conversions API so campaigns have reliable data on purchases and leads, then compare Pinterest reporting with your own sales. Because people often save an idea and buy later, we look at longer attribution windows and at trends in branded search and site visits too. Reports explain in plain language what Pinterest is contributing, what we are testing and where we are still learning.

Ads that look like useful ideas tend to perform best. That usually means clear, attractive images or short videos, products shown in context, helpful text and light branding rather than heavy advertising. Vertical formats suit the feed well. Our creative team designs specifically for Pinterest, tests different styles and messages and refreshes creative regularly, so performance does not fade as people see the same ads repeatedly.

Start with a conversation about your goals, products and where Pinterest might fit into your marketing. If you already run Pinterest Ads, we usually begin with a review of your account, catalogue, creative and tracking, then share a prioritised plan. If you are new to Pinterest, we scope a focused first campaign. Either way, we will tell you plainly where we see the opportunity and how we would approach it.