Be heard in the moments people choose to listen.

A Spotify Ads agency helps brands reach listeners through paid advertising on Spotify. At Vertical that covers strategy, scriptwriting, voice and music production, media planning, audience targeting, frequency management, tracking and reporting across audio, podcast and video formats. Because audio is a different discipline from visual advertising, we combine creative and media in one team. Agents help us analyse performance and draft ideas quickly, while experienced specialists make the judgements about what to produce, where to spend and how to keep your brand consistent.

Spotify reaches a large and varied audience, so it can suit many brands, especially those that want to build awareness with a clear, memorable message. It works well when you can say something useful in a short spot and when your customers listen to music or podcasts regularly. It is less suited to complex offers that need a lot of visual explanation. We look at your audience, goals and budget, then give you an honest view of whether Spotify deserves a place in your plan.

Spotify offers audio ads that play between songs, ads within podcasts and video placements that appear while people are using the app. Each format reaches people in a slightly different moment, from background listening to active browsing. We usually recommend starting with the format that best matches your goals, then expanding once we understand what your audience responds to. Formats are planned together, so a listener who hears your audio spot and later sees your video meets a consistent message.

A good audio ad is written for the ear. It names the brand early, makes one clear point and ends with a simple next step. The voice, music and pace should suit your brand and the moment people are listening in. Listeners often cannot see a screen, so the message has to stand on its own. We write and produce several versions of each script, test different openings and offers and keep refreshing creative so it stays effective over time.

Yes. Our creative team handles scripts, voice casting, music, sound design and video, so you receive finished ads ready to run. We work from your brand guidelines and tone of voice, and you review scripts before production and final versions before anything goes live. If you already have audio assets, we can adapt them for Spotify. Producing in house means we can test new ideas quickly and replace tired creative before performance starts to slip.

It depends on your goals, the audience you want to reach and how often you want people to hear your message. Many brands begin with a focused test across one or two formats and a defined audience, then scale once results are clear. We set budgets around the outcomes that matter to you, such as reach, site visits or sales. You will always know what you are spending, what it is delivering and where more budget would or would not pay off.

We set up conversion tracking on your website and report on reach, frequency, listen through, clicks, visits and sales. Because audio often influences people who act later, we also look at changes in branded search, direct traffic and overall sales during and after campaigns. We compare Spotify reporting with your own data, so you get a fair picture of what audio contributes rather than relying on one set of numbers alone.

Spotify works best as part of a joined up plan. Audio builds awareness and familiarity, which tends to make paid social, search and display work harder. We plan Spotify alongside your wider media, keep messages consistent across channels and use results from other campaigns to sharpen audio targeting. Our media planning and paid social teams work together, so every channel supports the others rather than competing for the same budget.

Start with a conversation about your goals and where audio might fit into your marketing. If you already run Spotify Ads, we usually begin with a review of your campaigns, creative and tracking, then share a prioritised plan. If you are new to the platform, we scope a focused first campaign, including scripts and production. Either way, we will tell you plainly where we see the opportunity and how we would approach it together.