Stay in front of the people who nearly bought.

AdRoll is a digital marketing platform used by growing ecommerce and direct-to-consumer brands, as well as B2B companies. It is best known for retargeting, which shows ads to people who have visited your website, and for display campaigns that reach new audiences across the web. It brings audience building, campaign management and reporting into one place, which makes programmatic advertising more accessible for teams without large media budgets or a dedicated programmatic specialist.

An AdRoll agency sets up, runs and improves your campaigns. At Vertical that covers tracking, audience design, creative, budgets, frequency, optimisation and reporting. Because we also run search, paid social, email and websites, we plan AdRoll as part of the whole customer journey rather than leaving it to run on its own. You get senior people who understand display and retargeting and the commercial goals behind them, supported by AI agents that watch performance every day.

Often, yes. AdRoll was built with growing businesses in mind, so it can be a practical way to start retargeting and display without the minimums or complexity of larger programmatic platforms. The key is to keep it focused. A small number of well-defined audiences, good creative and clear measurement usually beats a sprawling setup. As you grow, we can add prospecting and more segments, or bring in other platforms if they would serve you better.

Meta and Google let you retarget within their own networks, which is valuable and often part of the mix. AdRoll focuses on retargeting and display across a broad range of websites and brings audiences and reporting together in one place. Many brands use more than one. We make sure audiences and frequency are coordinated across platforms, so the same person is not shown too many ads and each channel is judged fairly on what it contributes.

We set sensible lookback windows, frequency caps and pacing, and exclude people who have just bought. Messages change with the stage a visitor reached, so someone who left a full basket sees something different from someone who briefly browsed. We also refresh creative regularly. Retargeting should feel like a helpful reminder, and when it is run with restraint it tends to perform better as well as protecting how people feel about your brand.

We set up the AdRoll pixel and conversion events properly, then read results alongside your site analytics and sales data. Retargeting often reaches people who were already close to buying, so we look at new customer rates, assisted conversions and, where possible, holdout tests rather than relying on platform-reported sales alone. That gives a fairer picture of what AdRoll adds and helps us decide how much budget it deserves compared with your other channels.

Clear, brand-consistent creative with a simple message and a strong product or offer tends to work well. For retargeting, showing the products people viewed or a reason to come back now is effective. For prospecting, creative needs to introduce the brand quickly. We produce sets across the main display sizes, test different messages and rotate them regularly, so performance does not fade as the same people see your ads over time.

Yes. B2B buying journeys are long, and retargeting helps you stay visible to people who have visited key pages such as pricing, case studies or product information. We build audiences around those signals, match messages to where visitors are in their journey and connect results to your CRM where possible. That lets you see whether AdRoll activity is contributing to demos, opportunities and revenue rather than only clicks.

Start with a conversation about your goals, your website and the channels you already run. If you use AdRoll today, we usually begin with an audit of your audiences, creative, frequency and tracking, then share a prioritised plan. If you are considering it, we look at whether it suits your stage and budget and how it would fit alongside your other channels. Either way, we will give you a straight answer about where it can help.