YouTube, where your brand earns attention.

A YouTube Ads agency helps brands grow through paid video on YouTube. At Vertical that covers strategy, video creative, campaign setup in Google Ads, audience and placement planning, brand safety, tracking and reporting. Because we also run paid search, paid social and creative production, YouTube is planned as part of your wider marketing rather than as a separate channel, and what we learn from video informs everything else we do for you.

YouTube offers several formats. Skippable in-stream ads play before or during videos, non-skippable ads are short and guaranteed to be seen in full, bumper ads last six seconds and suit reach and frequency, in-feed ads appear alongside search results and recommendations, and Shorts ads run between short vertical videos. We choose formats based on what you want people to think, feel or do, and often combine them so each one plays its part.

The right budget depends on your goals, audience size and how much creative you have. YouTube can work at modest budgets for tightly targeted audiences, while building broad awareness needs more spend to reach enough people often enough. We usually recommend a focused test with clear goals, then scale where results support it. We will tell you plainly whether your budget is enough to learn something useful before you commit to more.

Not always. Polished brand films have their place, but many strong YouTube ads are simple, clear and made quickly, such as product demonstrations, founder stories or customer content. What matters most is a strong opening, early branding and a clear reason to keep watching. Our creative team can produce video from scratch, adapt footage you already have or work with creators, and we cut each idea into versions for different lengths and placements.

We combine your own data, such as customer lists and website visitors, with audiences built from what people search for and watch. We can also target topics, channels or specific videos that suit your brand. The aim is to reach people likely to buy, not simply the cheapest views. We review performance by audience regularly, exclude groups that do not respond and shift budget towards the segments that lead to real results.

We set up conversion tracking and link Google Analytics, so campaigns have reliable data to optimise from. Because many people watch a video and buy later through another route, we also look at brand search, direct visits and sales trends in the areas and audiences we target. Where budgets allow, lift studies can show the effect on awareness and consideration. Reports explain in plain language what YouTube is contributing and where we are uncertain.

Yes. Campaigns built for conversions, combined with product feeds and clear calls to action, can drive purchases and leads directly from YouTube. Results are strongest when the creative shows the product clearly and the landing page continues the story. We often run sales-focused campaigns alongside awareness activity, because people who have already seen your brand on YouTube tend to respond better when they meet you again.

We use content suitability settings, topic and keyword exclusions and lists of channels to avoid, then review placement reports regularly to see where ads actually ran. Anything that does not fit your brand or produces poor results is excluded. Brand safety is not set once and forgotten; it is checked as campaigns run, because the content on YouTube changes constantly and your standards should hold throughout.

YouTube works best as part of a joined-up programme. Video builds awareness and interest that paid search, social and email can then convert. Concepts that work on YouTube Shorts often inform creative for TikTok and Meta, and the reverse is true too. Because the same team runs your wider marketing, we can see how YouTube affects the rest of your results and plan budgets across channels with that in mind.

Start with a conversation about your goals and where video fits into your marketing today. If you already run YouTube Ads, we usually begin with a review of your account, creative and tracking, then share a prioritised plan. If you are new to YouTube, we scope a focused first campaign with clear goals. Either way, we will tell you plainly where we see the biggest opportunity and how we would approach it.