What does a video production agency do?
A video production agency plans, shoots and edits video for a brand. At Vertical that covers creative direction, scripting, casting, locations, crew, filming, editing, motion graphics, sound and versioning for each channel. Because our production team works alongside our paid media and social specialists, we plan every shoot around where the video will run and what it needs to achieve, then use performance data to shape what we make next. You get one partner from the first idea to the final edit in your ad account.
What kinds of video do you produce?
We produce brand films, social ad creative, product video, founder-led and UGC-style content, explainers, case study films, event coverage and short edits for organic social. Most clients need a mix: a few considered pieces that tell the brand story, supported by a steady flow of shorter edits for ads and social. We plan both together, so the same shoot can serve several purposes and every piece feels part of one consistent brand.
How much does video production cost?
Cost depends on the scale of the shoot, the number of locations and people involved and how many finished assets you need. A simple product shoot in a studio is very different from a multi-day brand film with cast and crew. We scope every project against what the video needs to do, then show you exactly what is included, from pre-production to final edits, so you can judge the investment against the assets and results you will get from it.
How long does a video project take?
A focused product or social shoot can move from brief to finished edits in a few weeks. Larger brand films usually take longer, with time for concepts, scripting, casting, locations, filming and post-production. Once a shoot is complete, our editing pipeline keeps producing new cuts and versions over the following weeks and months. We agree a realistic timeline at the start and share progress at each stage, so there are no surprises when deadlines approach.
What is editing at scale?
Editing at scale means turning raw footage into a large number of finished assets, across different lengths, ratios, hooks and placements, on a regular rhythm. Paid social in particular needs a constant supply of fresh creative, because ads fatigue as audiences see them repeatedly. Rather than treating each edit as a separate project, we run a steady pipeline that delivers new variations every week or month, so your campaigns always have something new to test and scale.
How do you use AI in video production?
We use AI agents to analyse how videos perform, draft scripts and hooks, generate captions and subtitles and help produce variations of approved footage for different placements and languages. That lets us test more ideas and respond faster to results. Every concept, script and edit is reviewed by our producers and editors before it is published, so AI speeds up the routine work while experienced people protect the craft, accuracy and brand standards.
Do you make ad creative for social platforms?
Yes, social ad creative is a large part of our video work. We make hooks, demonstrations, founder-led pieces, testimonials and UGC-style edits designed for vertical feeds on Meta, TikTok and other platforms. Each concept is shot with testing in mind, so media buyers have a range of openings, messages and formats to learn from. Because our creative and media teams work together, results feed straight back into the next round of edits.
Can you work with our existing footage?
Yes. Many brands already have useful footage sitting in folders, from past shoots, events or creators. We review what you have, identify what can be recut, refreshed or versioned then plan any new filming around the gaps. Starting with existing material is often the quickest way to get fresh creative into campaigns while a larger shoot is being planned, and it makes sure nothing you have already paid for goes to waste.
Do you work with creators and UGC?
Yes. Where it suits the brand, we brief and manage creators to film content in their own style, then edit it into ads and social posts alongside our own production. Creator and UGC-style content often feels more native to social feeds and more credible than polished brand video. We test it alongside other formats and scale whichever approach works best for your audience, product and goals.
How do you measure whether video is working?
We look at how much of each video people watch, where they drop off, which openings hold attention and what viewers do next, from clicks to sales and leads. For paid campaigns we compare creative performance across formats and concepts, and for website and product video we look at engagement and conversion. These insights shape the next brief, so production keeps improving rather than repeating what has always been made.
