A WooCommerce store that runs as well as it sells.

WooCommerce is an open-source ecommerce platform that runs as a plugin on WordPress. It turns a WordPress site into a full store with products, checkout, payments, shipping, tax and order management, extended through a large library of extensions. It suits brands that want complete ownership of their store and data, businesses with a lot of content alongside their products and teams that need flexibility a hosted platform may not offer. Because you host it yourself, performance and security depend on the quality of the setup and ongoing care.

A WooCommerce agency helps you design, build, maintain and grow a WooCommerce store. At Vertical that covers audits, design, development, extension selection, hosting and performance, security, checkout optimisation, tracking and migration. Because we also run email, paid media, SEO and content, we connect the store to the marketing that brings customers to it. You get one senior team that understands both the technical platform and the commercial goals behind it, rather than separate suppliers for the build and the growth.

They suit different needs. Shopify is a hosted platform, so hosting, security and core updates are handled for you, which makes it simpler to run day to day. WooCommerce gives you complete control over code, data and hosting, which suits brands with content-heavy sites, unusual product setups or a strong existing WordPress investment. The trade-off is more responsibility for performance and maintenance. We work with both and recommend the one that fits your catalogue, your team and your plans rather than a default choice.

Slow stores usually come down to a few causes: underpowered hosting, too many or poorly built extensions, heavy themes, unoptimised images and a database that has grown without maintenance. We profile the store to find what is really causing the delay, then address it in order of impact. That might mean better hosting, caching, a leaner extension set, image optimisation or theme changes. Faster pages improve conversion, search visibility and paid media efficiency, so speed work tends to pay for itself.

Yes. We migrate stores to WooCommerce from other platforms and move WooCommerce stores to Shopify or BigCommerce when that is the better fit. That includes products and variants, customers, order history where needed, content and a complete set of URL redirects so search engines and returning visitors find the right pages. We test thoroughly before launch, monitor rankings and sales closely afterwards and plan the switch for a quieter trading period wherever possible.

We keep WordPress core, WooCommerce, themes and extensions updated on a regular schedule, testing every update on a staging copy before it reaches the live store. We add security hardening, monitoring, regular off-site backups and sensible user permissions, and we remove extensions that are no longer maintained. If something does go wrong, we can restore quickly. The aim is a store that stays secure and stable without updates ever breaking checkout during an important campaign.

Fewer than most stores have. Every store needs reliable payments, shipping, tax and email handling, and many benefit from subscriptions, product bundles, reviews or wholesale pricing. Beyond that, each extension adds code to maintain and can slow the site, so we choose well-supported options and only add what earns its place. During audits we often remove or consolidate extensions, which improves speed and stability straight away. Where nothing suitable exists for what you need, we can build a small custom solution.

We configure GA4 with proper ecommerce events, connect Meta, Google Ads and other ad platforms with reliable conversion tracking and add server-side tracking where it improves accuracy. We check that purchases, revenue and key actions are recorded consistently, that consent is handled correctly and that product feeds are clean. Reliable tracking matters because it shapes how ad platforms bid and how confidently you can make decisions. We document the setup so your team knows exactly what is measured and where.

Start with a conversation about your store, your customers and where you want to grow. If you already run WooCommerce, we usually begin with an audit of performance, extensions, checkout, tracking and security, then share a prioritised plan. If you are building a new store or migrating, we scope the project and agree a realistic timeline. Either way, we will tell you plainly what we think will make the biggest difference to sales and how we would approach it together.