Programmatic that finds your buyers, wherever they read and watch.

StackAdapt is a programmatic advertising platform that lets advertisers buy native, display, video, connected TV and other formats across a wide network of publishers from one place. It combines audience targeting, contextual signals, retargeting and reporting, and is designed to be used directly by agencies and in-house teams. It is popular with B2B companies and mid-sized brands that want to reach people across the open web, beyond the walled gardens of the large social and search platforms, with more control over who sees their ads.

A StackAdapt agency plans, builds and runs your campaigns on the platform. At Vertical that covers strategy, audience design, creative for each format, tracking, launch, optimisation and reporting. Because we also run search, social, email and websites, we plan StackAdapt as part of your whole media mix rather than in isolation. You get senior people who understand programmatic buying and the commercial goals behind it, supported by AI agents that watch performance every day and flag what needs attention.

It can be a strong fit. B2B buying journeys are long and involve several people, and programmatic native and display help you stay visible throughout that journey on the sites decision makers read. StackAdapt offers business audiences alongside contextual and retargeting options, which helps focus spend on relevant companies and roles. We connect campaigns to your CRM where possible, so you can see which accounts engaged and whether that activity turned into meetings, opportunities and revenue rather than impressions alone.

Native advertising places your content in formats that match the look and feel of the site around it, such as recommended articles or in-feed placements. Because it feels less intrusive than a traditional banner, it is well suited to sharing useful content, guides and stories that build interest before someone is ready to buy. We write native headlines and copy carefully, test different angles and send people to pages that continue the story, so the click leads somewhere worth their time.

Yes. StackAdapt supports connected TV, which places video ads on streaming services watched on television screens. It gives brands the reach and impact of TV with the targeting and measurement of digital. We plan CTV around clear goals, set sensible frequency limits and look at how viewing affects branded search, site visits and conversions. Where possible we use holdout regions or periods to measure lift, so you can judge whether the channel deserves more budget.

We set up the StackAdapt pixel and conversion events properly, then read platform results alongside your site analytics and CRM data. Programmatic often influences people who convert later through another channel, so we look at view-through activity, assisted conversions and lift tests rather than last-click results alone. Reporting focuses on the outcomes that matter to you, such as qualified leads, pipeline or sales, so decisions about budget are based on contribution rather than on clicks or impressions.

It depends on your goals, the formats you want to use and the size of your audience. Native and display can be tested with a moderate budget, while connected TV and broad awareness campaigns usually need more to reach meaningful frequency. We would rather start with a focused plan that can produce clear learnings than spread spend thinly across too many audiences. Once we know what works, we scale the audiences, formats and placements that are earning their place.

Both reach people across a wide network of websites, but they suit slightly different jobs. Google Display connects closely with search and the wider Google ecosystem. StackAdapt offers strong native formats, connected TV and audience options that many B2B and mid-sized brands value, in a platform built for programmatic buying. Many businesses benefit from using both with clear roles. We recommend the mix that fits your audience, goals and budget rather than defaulting to one platform.

Start with a conversation about your goals, your audience and the channels you already use. If you are running StackAdapt today, we usually begin with an audit of your campaigns, audiences, creative and tracking, then share a prioritised plan. If you are new to programmatic, we scope a sensible first phase with clear success measures. Either way, we will tell you plainly where we think StackAdapt can make a difference and how we would approach it together.