Beauty & Wellness
Where care becomes a ritual.
From first glance to daily routine
We connect the content that creates desire with the experience that keeps customers coming back, so every part of the journey feels like the brand.
Inspire
Creator content, social and brand storytelling that make people want to try.
Acquire
Paid campaigns that reach new customers with proof, results and real voices.
Convert
Product pages, bookings and checkout designed to turn interest into a first order.
Retain
Email, SMS and loyalty that make replenishment and rebooking feel natural.
Platforms we work with
A growth engine for beauty and wellness brands
Brand & Proposition
We start with what makes the brand different, from ingredients and results to the feeling it gives. That becomes a clear story, a hero product strategy and targets for acquisition, repeat purchase and lifetime value.
An AI agent for beauty and wellness
Our agentic system connects your store, ad accounts, booking tools and email platform, so you can see how customers discover you, buy and return.
It spots patterns in purchase and rebooking behaviour and drafts the next campaign, and our team decides what fits the brand.
Ask about your customers
Why beauty and wellness brands choose Vertical
We understand that in beauty and wellness, how a brand looks and feels matters as much as the numbers, and we treat both with the same care.
Proven results
50% more purchases and 41% more bookings for facial fitness brand FACEGYM.
Creative led
Content that feels premium and still performs in the feed.
Online and in person
Ecommerce and treatment bookings planned as one customer journey.
Retention focused
Replenishment, rebooking and loyalty built in from the start.
AI built in
Agents analyse purchase patterns and draft campaigns, people make the calls.
Brand guardians
We protect tone, imagery and claims across every channel.
A powerhouse in a Power Station.
Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.
The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.
Beauty and wellness marketing questions, answered
How do you market a beauty or skincare brand?
We start with what makes the brand worth choosing, then show it through content people trust. That usually means creator and customer content, paid social on Meta and TikTok, search for people already looking, and strong product pages. Email and SMS then turn first orders into repeat purchases. We plan and measure each part together, so spend goes where it builds the brand and the business.
Do influencers still work for beauty brands?
Yes, when the creators genuinely fit the brand and the content shows real results. We look for creators whose audiences match your customers, brief them clearly and license the best content so it can run as ads and on your site. Smaller creators often outperform bigger names because their recommendations feel personal and believable.
Can you help wellness brands that sell treatments as well as products?
Yes. Many wellness brands combine products with studios, clinics or classes. We plan online sales and bookings as one journey, so a customer who buys a product is invited to book and a client who books is introduced to the range. FACEGYM saw 50% more purchases and 41% more bookings with our help.
How do you grow repeat purchases?
Repeat purchase comes from good products, well-timed reminders and a reason to stay. We build welcome and post-purchase journeys, replenishment emails timed to how long products last, SMS for key moments and loyalty programmes that reward the customers who matter most. We then track repeat rate and lifetime value, not just first orders.
How do you handle product claims and regulations?
Beauty and wellness advertising has rules about what can be claimed, particularly around results and health benefits. We write and review copy carefully, check claims against the evidence you hold and follow each ad platform policy. Where a claim needs specialist sign-off, we flag it before anything goes live, so the brand stays protected.
Should we sell on marketplaces like Amazon or TikTok Shop?
It depends on your range, margins and how much control you want over the brand experience. Marketplaces can reach new customers quickly, but they need careful pricing, content and stock management. We help decide where to sell, set up listings properly and make sure marketplace growth supports your own store rather than competing with it.
How does AI fit into your work?
Our agents connect your store, ads, bookings and email data, then analyse what is working and draft campaigns, briefs and reports. Our experienced team reviews everything and decides what fits the brand. That means faster insight and more testing, while the judgements about tone, imagery and customers stay with people who understand beauty.
How do we get started?
Start with a conversation about your brand, range and goals. We usually review your current channels, customer data and creative, then recommend the steps most likely to grow new customers and repeat purchase. From there we agree a plan, targets and how we will report progress, so you always know what is working.
