Health & Clinics

Care people can find, trust and book.

Patients choose a clinic the way they choose anything important. They search, compare, read reviews and look for signs they will be in good hands. We help private clinics, aesthetics clinics, dental practices and wellness clinics show up when people are looking, earn their trust and make booking simple, all within the rules that govern healthcare advertising.

From first search to returning patient

We look after the whole patient journey, so the clinic people find online is the clinic they are happy to come back to.

Be found

Local search, maps and paid campaigns that reach people looking for treatment nearby.

Book

Websites and booking journeys that turn interest into appointments with as few steps as possible.

Be trusted

Reviews, content and social that show the care and expertise behind the clinic.

Return

Reminders, aftercare and loyalty that bring patients back for their next treatment.

A growth engine for modern clinics

Clinic Growth Strategy

Every clinic has treatments it wants to grow, a local area it serves and a diary it needs to fill. We set clear goals for enquiries, bookings and patient value, then plan the channels and messages most likely to reach the right patients.

An AI agent for your clinic

Our agentic system connects your website, booking system, ad accounts, reviews and messaging tools, so you can see the whole patient journey in one place.

Agents spot where enquiries drop off and draft campaigns, replies and content. Our team and your clinicians review everything, so every message is accurate, appropriate and in line with healthcare advertising rules.

You
Where are new patient bookings coming from this month?
Most new bookings came from local search and the business profile, with paid search close behind. Enquiries from social are up, but fewer are converting, so I have drafted a quicker follow-up message for the front desk to review.
You
Which patients are due a return visit?
A group of patients are past their usual treatment interval and have not booked again. I have drafted a reminder sequence with aftercare tips, ready for the clinical team to check before it goes out.
Ask about your bookings

Why clinics choose Vertical

We bring a track record of growing bookings and revenue across demanding consumer categories, and we apply it with the care that healthcare marketing requires.

Patient journey

Search, booking, reviews and retention planned together, not in isolation.

Local expertise

Strong local search and maps presence for single and multi-site clinics.

Compliance aware

Claims, imagery and offers reviewed against healthcare advertising rules.

Booking focused

We measure success in appointments and patient value, not clicks.

AI built in

Agents analyse enquiries and draft content, people make the judgements.

Brand and care

Marketing that reflects the quality of care patients receive in clinic.

See how our clients are changing their businesses

FaceGym
50% more purchases, 41% more bookings
Canagan
900% email revenue growth
Tribal
74.3% more conversion value
McAdams
148% more email revenue
Decant Group
477% more leads
Moskovskaya
5,560% follower growth, 550% ROAS
Elit Vodka
New identity, 400% more engagement
Aesthetic Intelligence
3,000+ leads per webinar, 3,200% ROI
Decant Group
“Vertical transformed the way we approach digital marketing. They helped us simplify a complex investment offer, build high-performing funnels and scale campaigns with confidence. The results speak for themselves with lead volume, quality and efficiency all improved dramatically. They’ve been a true partner in our growth.”
Robbie Heald
VP Growth, Decant Group
477%
more leads

Full-funnel paid media, creative and bespoke landing pages that made whisky and fine wine investment simple to say yes to.

View case study

A powerhouse in a Power Station.

Vertical is a small, senior team of strategists, creatives and performance marketers based at Battersea Power Station in London, with clients and colleagues around the world. Strategy, creative and performance come from one team, with AI built into how we plan, make and measure.

The building has stood on the Thames for the best part of a century, and for fifty years it kept London’s lights on. We like the precedent.

Clinic marketing questions, answered

How do you market a private clinic?

Clinic marketing works best when it follows the way patients choose. That means appearing in local search and maps when people look for a treatment, having a website that answers their questions and makes booking easy, building a strong base of reviews and staying in touch after each visit. We plan and run each part together, then measure the journey from first search to booked appointment so investment goes where it brings in patients.

Do you work with aesthetics, dental and wellness clinics?

Yes. We work with private medical clinics, aesthetics clinics, dental practices and wellness clinics, and we adapt the approach to each. Aesthetics and dental treatments are often researched visually and compared on reputation, while medical and wellness services rely more on expertise and reassurance. In every case we focus on the treatments you most want to grow and the patients most likely to value them.

How do you make sure our advertising is compliant?

Healthcare advertising is governed by rules on claims, imagery, offers and, in some cases, the promotion of prescription treatments. The rules vary by treatment and location, and advertising platforms add their own policies on top. We build campaigns with those rules in mind from the start, avoid misleading claims and inappropriate before and after imagery, and work with your clinicians to review content. Final responsibility sits with the clinic, so we keep you closely involved.

How can we get more patient reviews?

Most happy patients are willing to leave a review if asked at the right moment and in the right way. We set up a simple, consistent process, usually a message shortly after the appointment with a direct link, and make sure every review receives a thoughtful response. We also help you handle negative feedback calmly and professionally, which often reassures prospective patients as much as the positive reviews do.

How do you improve local search visibility?

We optimise your business profiles, build clear pages for each treatment and location, improve your site's technical health and earn mentions from relevant local and industry sources. Reviews and accurate listings play a big part too. For clinics with several sites, we make sure each location has its own strong presence. Paid search then covers the high-intent searches where appearing at the top matters most.

Can you help us get more from existing patients?

Yes. Returning patients are often the most valuable part of a clinic's business. We set up reminders for follow-up and maintenance treatments, aftercare emails and messages that support results, and loyalty or membership programmes where they fit. Everything is personalised to the treatment each patient has had and respects their contact preferences, so communication feels helpful rather than pushy.

How does AI support your work for clinics?

Our agents connect to your website, booking system, ad accounts and reviews to show where enquiries come from, where they drop off and which patients are due a return visit. They draft campaigns, review replies, content and reports. Our team and your clinicians check everything before it is used, so every message is accurate and appropriate. AI helps us work faster and see more, while people make every judgement.

How do you measure success?

We track enquiries, booked appointments, cost per new patient, show-up rates, return visits and revenue by treatment. Reviews and local search rankings are tracked too, because they shape how many people choose you. Together these show whether growth is healthy and which channels and treatments deserve more investment. We share clear reports and talk through what we are changing and why.

How do we get started?

Start with a conversation about your clinic, the treatments you want to grow and the patients you want to reach. We usually review your current search presence, website, booking journey, reviews and campaigns, then recommend the changes most likely to fill the diary. Some clinics work with us on a single area, such as local search, while others ask us to look after the whole patient journey.

Bring us the ambition. We’ll build the system behind it.