A Framer site as considered as your brand.

Framer is a website builder where sites are designed on a visual canvas and published directly, with hosting, a CMS, animation and responsive layouts built in. It suits startups, technology companies, creative businesses and brands that care about design and want to move quickly without a long development cycle. Because designers can build the live site themselves, changes reach production faster. It is less suited to complex ecommerce or heavily customised functionality, where platforms such as Shopify or WordPress are often a better fit.

A Framer agency helps you plan, design, build and grow a website in Framer. At Vertical that covers strategy, site structure, design, interactions, CMS setup, SEO, localisation, integrations and ongoing improvement. Because we also run paid media, email and lead generation, we connect the site to the marketing that brings visitors to it. You get one senior team that understands both the platform and the commercial goals behind it, so the site looks right and performs.

They suit different needs. Framer is known for its fast, designer-friendly canvas and smooth motion, which makes it quick to design and launch polished sites. Webflow offers deeper control over structure, styling and CMS, which suits larger sites and teams that need more complex content models. Both produce fast, hosted sites. We work with both and recommend the one that fits your team, your content and your plans rather than a default choice.

Yes, when it is set up properly. Framer produces fast, hosted pages and lets you control page titles, descriptions, URLs, redirects and social images. What matters most is still the fundamentals: a clear site structure, useful content, sensible internal linking and pages that answer real questions. We plan the structure around how your buyers search, set up metadata and redirects carefully and build CMS templates that keep new content well structured, so the site is easy for search engines and AI assistants to understand.

Yes. Framer lets your team update text, images and CMS content directly, so publishing an article or changing a headline does not need a designer. We set up collections, templates and page structures with editing in mind, so changes stay on brand and nothing breaks. We also document how the site works and train your team, so they feel confident making everyday updates while we focus on new pages, campaigns and larger improvements.

Yes. Framer supports localised versions of a site, so you can serve pages in different languages for different markets. We plan which pages need translating, set up the structure and make sure each version has the right metadata for search. Translation quality matters as much as the setup, so we combine AI drafting with review by people who know the language and the market. The result is a site that feels native in each language rather than simply translated.

Yes. We move sites to Framer from Webflow, WordPress, Squarespace and other platforms. We map content, URLs and metadata carefully, set up a complete set of redirects and test everything before launch, so search engines and returning visitors find the right pages. We monitor rankings and traffic closely afterwards. A migration is also a good moment to improve structure, design and conversion rather than copying the old site across page by page.

Framer forms can send submissions to your CRM, email platform or automation tools, either directly or through tools such as Zapier or Make. We set it up so every enquiry arrives with its source, page and campaign details, is assigned to the right person and triggers the right follow-up. That means fewer leads go unanswered and you can see which pages and channels generate real opportunities. We test every form before launch so no enquiry goes missing.

Start with a conversation about your brand, your audience and what you need the site to achieve. If you already have a Framer site, we usually begin with a review of structure, design, SEO and conversion, then share a prioritised plan. If you are planning a new site or moving to Framer, we scope the project and agree a realistic timeline. Either way, we will tell you plainly what we think will make the biggest difference and how we would approach it together.